---
title: "Nikunj Shanchiher - Senior Technical Consultant, RTCDP in Bengaluru | Tal"
description: "Meet Nikunj Shanchiher, Adobe Certified RTCDP, CJA Expert | CDP Strategist | Martech Expert | Data Enthusiast based in Bengaluru. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/nikunj-shanchiher/share-image"
---

# Nikunj Shanchiher on Tal

## Headline

Adobe Certified RTCDP, CJA Expert \| CDP Strategist \| Martech Expert \| Data Enthusiast

## About

With over 10 years of experience as a Tech Consultant specializing in database marketing solutions and Customer Data Platforms \(CDP\), I am passionate about leveraging data\-driven strategies to drive business growth and enhance customer experiences\. Throughout my career, I have been instrumental in designing and implementing effective data management systems, optimizing customer segmentation, and executing targeted marketing campaigns\. My expertise lies in analyzing complex datasets, identifying actionable insights, and translating them into measurable outcomes\. I have successfully collaborated with cross\-functional teams, including marketing, sales, and IT, to align business objectives with data\-driven initiatives\. By developing comprehensive data strategies, I have helped organizations unlock the full potential of their customer data, enabling them to make informed decisions and achieve competitive advantages\. My proficiency in utilizing industry\-leading CDP tools and platforms, particularly Adobe Experience Platform with expertise in Real\-Time Customer Data Platform \(RTCDP\), Customer Journey Analytics \(CJA\), and Adobe Journey Optimizer \(AJO\), has allowed me to streamline data integration, cleanse and enhance customer profiles, and deliver personalized experiences across multiple channels\. I have a proven track record of leveraging advanced analytics techniques, such as predictive modeling and segmentation, to drive customer acquisition, retention, and loyalty\. In addition to my technical expertise, I possess strong communication and stakeholder management skills, enabling me to bridge the gap between technical and non\-technical stakeholders\. I am adept at translating complex technical concepts into clear, actionable insights, facilitating informed decision\-making at all levels of the organization\. As a dedicated and results\-oriented professional, I thrive in fast\-paced, dynamic environments where data is at the heart of business transformation\. I am committed to staying abreast of the latest trends and technologies in database marketing and CDP, continuously seeking opportunities to enhance my skills and drive innovative solutions\. If you are seeking a seasoned Tech Consultant with a deep understanding of database marketing and CDP, I am confident that my experience and expertise will contribute to your organization's success\. Let's connect and explore how we can unlock the power of your customer data together\.

## Location

Bengaluru

## AI stack

claude

gemini

openai

## Work experience

Senior Technical Consultant, RTCDP at Adobe, Sep 2024 \- Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, Advising enterprise clients on customer data strategy using Adobe RTCDP Leading workshops to define use cases, data maturity, and value realization Designing scalable RTCDP architecture aligned with business goals Driving identity resolution, consent management, and data governance strategy Mapping high\-impact use cases to technical feasibility and ROI Guiding integration with Adobe Experience Cloud and 3rd\-party platforms Translating technical concepts into business\-aligned recommendations Collaborating with stakeholders across marketing, IT, and compliance Overseeing implementation partners to ensure strategic alignment Enabling client teams with best practices, frameworks, and training

Senior Consultant \- Adobe Experience Platform at Capgemini, Oct 2023 \- Sep 2024 · 1 yr, Bengaluru, Karnataka, India, Data Modeling: Create and maintain data models to support the organization's requirements, ensuring efficient storage and retrieval of data\. Data Integration: Integrate diverse data sources into the AEP, ensuring seamless data flow and transformation\. Data Quality: Implement strategies for data quality and validation to ensure accuracy and reliability of data within the AEP\. API Integration: Work with APIs to connect AEP with external systems, enabling data exchange and interoperability\. Security and Compliance: Implement security measures and ensure compliance with data governance and privacy standards\. Troubleshooting: Diagnose and resolve data\-related issues, ensuring continuous data availability and integrity\. Collaboration: Collaborate with cross\-functional teams, including data scientists, analysts, and business stakeholders, to understand requirements and deliver effective solutions\. Documentation: Maintain comprehensive documentation of data engineering processes, data flows, and configurations\.

Lead Business System Analyst at Epsilon, Sep 2022 \- Oct 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, Requirement gathering and analysis: Understanding and documenting the client's business needs and requirements related to the CDP implementation, including data sources, data types, data quality, data governance, data privacy, and data usage\. Design and solution architecture: Collaborating with the technical team to design and develop the CDP solution architecture, including data models, data pipelines, data integrations, and data visualizations\. Project management: Leading the CDP implementation project by defining project scope, timelines, budgets, risks, and quality metrics, and ensuring timely delivery of project milestones\. Stakeholder management: Engaging with various stakeholders, including the client's business users, IT team, and senior management, to ensure alignment and buy\-in for the CDP implementation\. Testing and quality assurance: Developing and executing test plans, test cases, and test scripts to ensure the quality and accuracy of the CDP solution, including data validation, data profiling, and data quality checks\. Change management: Identifying and mitigating change management risks related to the CDP implementation, including training, communication, and adoption strategies\. Post\-implementation support: Providing post\-implementation support to the client by resolving any issues or bugs related to the CDP solution and continuously improving the solution based on client feedback and usage data\.

Senior Business System Analyst at Epsilon, Mar 2021 \- Sep 2022 · 1 yr 7 mos, Greater Bengaluru Area, Requirement gathering and analysis: Understanding and documenting the client's business needs and requirements related to the loyalty program implementation, including program objectives, target customer segments, program features, and program benefits\. Program design and solution architecture: Collaborating with the technical team to design and develop the loyalty program solution architecture, including program rules, program tiers, point earning and redemption mechanisms, and program reporting\. Project management: Leading the loyalty program implementation project by defining project scope, timelines, budgets, risks, and quality metrics, and ensuring timely delivery of project milestones\. Stakeholder management: Engaging with various stakeholders, including the client's business users, IT team, and senior management, to ensure alignment and buy\-in for the loyalty program implementation\. Testing and quality assurance: Developing and executing test plans, test cases, and test scripts to ensure the quality and accuracy of the loyalty program solution, including program logic, program calculation, and program integration with other systems\. Change management: Identifying and mitigating change management risks related to the loyalty program implementation, including training, communication, and adoption strategies\. Post\-implementation support: Providing post\-implementation support to the client by resolving any issues or bugs related to the loyalty program solution and continuously improving the program based on customer feedback and usage data\. Data analysis and insights: Analyzing customer data and loyalty program metrics to provide insights and recommendations for program optimization and customer engagement strategies\.

Sr Business System Analyst at Amadeus Labs, Jul 2019 \- Feb 2021 · 1 yr 8 mos, Bengaluru, Karnataka, India, Requirement gathering and analysis: Understanding and documenting the business requirements related to the PNR product, including features and functionality related to booking, cancellation, modification, and refund of airline tickets\. Solution design and architecture: Collaborating with the technical team to design and develop the solution architecture for the PNR product, including system interfaces, data models, data integrations, and system testing\. Project management: Leading the PNR product development project by defining project scope, timelines, budgets, risks, and quality metrics, and ensuring timely delivery of project milestones\. Stakeholder management: Engaging with various stakeholders, including product owners, development teams, QA teams, and end\-users, to ensure alignment and buy\-in for the PNR product development\. Testing and quality assurance: Developing and executing test plans, test cases, and test scripts to ensure the quality and accuracy of the PNR solution, including system validation, performance testing, and regression testing\. Change management: Identifying and mitigating change management risks related to the PNR product development, including communication, training, and adoption strategies\. Data analysis and insights: Analyzing PNR data and user feedback to provide insights and recommendations for product optimization, user experience improvements, and operational efficiency\. Process improvement: Identifying opportunities for process improvements related to the PNR product development, including system workflows, data management, and system documentation\.

Senior Business Systems Analyst at Epsilon, Jan 2019 \- Jul 2019 · 7 mos, Bengaluru, Karnataka, India, Provide analysis, perform data validation, gather and document business requirements Understand business processes, identify problems and opportunities Initiate resolution to incidents via our bug/enhancement tracking system and follow\-up to ensure completion of tasks needed to resolve problems Understand the client's business needs and integration points beyond the immediate requirements Capture business and systems requirements, analyze at code and data levels such as data mapping and data conversion, adhere to internal software development life cycle methods \(SDLC\) Bridge the gap between programmers and end users through clear documentation and concise dialog Approach our internal clients with a customer focus Participate in developing user acceptance testing and use cases Research, test and track business issues and software defects Manage project tasks and communicate updates/status to stakeholders Conduct effective meetings and foster technology dialog with business users

Business System Analyst, 2 at Epsilon, Mar 2017 \- Jan 2019 · 1 yr 11 mos, Bengaluru Area, India

Business System Analyst at Epsilon, Jul 2015 \- Mar 2017 · 1 yr 9 mos, Bengaluru, Karnataka, India

## Education

Bachelor's Degree, Computer Engineering, School of Engineering and Technology \- Jain University

[View the original profile](https://tal.club/meet/nikunj-shanchiher)

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