---
title: "Nikitha Garapati - Copy Lead in Bengaluru | Tal"
description: "Meet Nikitha Garapati, Content & Communications Lead | Ex-Namma Yatri | Jar based in Bengaluru. AI stack includes gemini, grok, and lovable."
image: "https://tal.club/meet/nikitha-garapati/share-image"
---

# Nikitha Garapati on Tal

## Headline

Content & Communications Lead \| Ex\-Namma Yatri \| Jar

## About

Creative strategist with 8\+ years of expertise in driving brand visibility and engagement through storytelling and performance marketing\. From scaling startups to crafting multi\-channel campaigns, I deliver measurable impact by blending creativity with data\. Whether boosting social media by 54% or creating pitches that secured $33M, I excel at building narratives that resonate with audiences\.

## Location

Bengaluru

## AI stack

gemini

grok

lovable

meta

openai

claudecode

## Work experience

Copy Lead at Meesho, Jan 2026 \- Present · 8 mo, Bengaluru

Communications Lead at Namma Yatri, Mar 2024 \- Apr 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, As a Communications Lead at Namma Yatri, I craft strategies to enhance retention, lead a talented team, and manage nationwide agency collaborations for social media management\. From hiring to refining driver and product communications, my role bridges the gap between internal and external partners, streamlining messaging that aligns with business goals and fosters lasting customer relationships\.

Sr\. Content Specialist at Jar, Mar 2023 \- Mar 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Part of the founding content team, responsible for defining the brand's voice, developing compelling narratives, optimizing performance marketing, and elevating product integration\.

Content Manager at Bounce, Dec 2020 \- Feb 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, \- Responsible for all content that ships out of the company\. \- Supervise content and design, manage brand marketing, social media marketing, digital marketing, influencer marketing, ATL and BTL activities, public relations, SEO content, product content, and more\. \- Make strategic decisions to match the best content for the best media\. \- Juggle between creative and marketing roles to optimise on overall brand quotient\. \- Negotiate with various teams/departments to push for what works best for the brand\. Collaborate with freelance writers, designers, agencies, and content creators\. In short, represent the brand in every piece of content produced\.

Assistant Manager, Content & Communication at KnowledgeHut upGrad, Jan 2020 \- Nov 2020 · 11 mos, Bangalore, \- Contributed to all marketing activities like digital, ATL & BTL, social media & public relations \- both nationally and internationally\. \- Restructured the website and was a large part of the rebranding team at KnowledgeHut\. \- Monitored and proofread blog posts curated by junior writers, managed workload for a small team of writers and guided them with all content and design requirements\.

Content & Catalogue Writer at Cleartrip\.com, Jun 2018 \- Jan 2020 · 1 yr 8 mos, Bengaluru, Karnataka, India, Curating local experiences with a hint of nature, adrenaline and wanderlust\. Writing hotel descriptions with succinct, SEO\-driven parity\.

## Education

Master’s Degree, Communication and Media Studies, Christ University, Bangalore

Bachelor’s Degree, Mass Communication/Media Studies, St\. Francis College for Women

[View the original profile](https://tal.club/meet/nikitha-garapati)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/nikitha-garapati#person",
      "name": "Nikitha Garapati",
      "url": "https://tal.club/meet/nikitha-garapati",
      "image": "https://tal.club/meet/nikitha-garapati/profile-photo.jpg",
      "description": "Meet Nikitha Garapati, Content & Communications Lead | Ex-Namma Yatri | Jar based in Bengaluru. AI stack includes gemini, grok, and lovable.",
      "jobTitle": "Copy Lead",
      "worksFor": {
        "@type": "Organization",
        "name": "Meesho"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Copy Lead"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Christ University, Bangalore"
        },
        {
          "@type": "EducationalOrganization",
          "name": "St. Francis College for Women"
        }
      ],
      "knowsAbout": [
        "gemini",
        "grok",
        "lovable",
        "meta",
        "openai",
        "claudecode"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/nikitha-garapati#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/nikitha-garapati#webpage",
      "url": "https://tal.club/meet/nikitha-garapati",
      "name": "Nikitha Garapati on Tal",
      "description": "Meet Nikitha Garapati, Content & Communications Lead | Ex-Namma Yatri | Jar based in Bengaluru. AI stack includes gemini, grok, and lovable.",
      "dateModified": "2026-09-20T10:52:32.731Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/nikitha-garapati#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/nikitha-garapati/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/nikitha-garapati/profile-photo.jpg",
        "caption": "Nikitha Garapati profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```