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Nikitha Garapati

Content & Communications Lead | Ex-Namma Yatri | Jar

Bengaluru

7+ years of work experience

Meesho
Jan 20268 moPresent

Bengaluru

Namma Yatri
Mar 20241 yr 2 mosApr 2025

Bengaluru, Karnataka, India

As a Communications Lead at Namma Yatri, I craft strategies to enhance retention, lead a talented team, and manage nationwide agency collaborations for social media management. From hiring to refining driver and product communications, my role bridges the gap between internal and external partners, streamlining messaging that aligns with business goals and fosters lasting customer relationships.
Jar
Mar 20231 yr 1 moMar 2024

Bengaluru, Karnataka, India

Part of the founding content team, responsible for defining the brand's voice, developing compelling narratives, optimizing performance marketing, and elevating product integration.
Bounce
Dec 20202 yrs 3 mosFeb 2023

Bengaluru, Karnataka, India

- Responsible for all content that ships out of the company. - Supervise content and design, manage brand marketing, social media marketing, digital marketing, influencer marketing, ATL and BTL activities, public relations, SEO content, product content, and more. - Make strategic decisions to match the best content for the best media. - Juggle between creative and marketing roles to optimise on overall brand quotient. - Negotiate with various teams/departments to push for what works best for the brand. Collaborate with freelance writers, designers, agencies, and content creators. In short, represent the brand in every piece of content produced.
KnowledgeHut upGrad
Jan 202011 mosNov 2020

Bangalore

- Contributed to all marketing activities like digital, ATL & BTL, social media & public relations - both nationally and internationally. - Restructured the website and was a large part of the rebranding team at KnowledgeHut. - Monitored and proofread blog posts curated by junior writers, managed workload for a small team of writers and guided them with all content and design requirements.
Cleartrip.com
Jun 20181 yr 8 mosJan 2020

Bengaluru, Karnataka, India

Curating local experiences with a hint of nature, adrenaline and wanderlust. Writing hotel descriptions with succinct, SEO-driven parity.

Nikitha’s AI Stack

gemini
gemini
grok
grok
lovable
lovable
meta
meta
openai
openai
claudecode
claudecode

Education

Christ University, Bangalore

Master’s Degree, Communication and Media Studies

Christ University, Bangalore

20152 yrs2017
St. Francis College for Women

Bachelor’s Degree, Mass Communication/Media Studies

St. Francis College for Women

20123 yrs2015

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Headline

Content & Communications Lead | Ex-Namma Yatri | Jar

About

Creative strategist with 8+ years of expertise in driving brand visibility and engagement through storytelling and performance marketing. From scaling startups to crafting multi-channel campaigns, I deliver measurable impact by blending creativity with data. Whether boosting social media by 54% or creating pitches that secured $33M, I excel at building narratives that resonate with audiences.

Location

Bengaluru

AI stack

gemini

grok

lovable

meta

openai

claudecode

Work experience

Copy Lead at Meesho, Jan 2026 - Present · 8 mo, Bengaluru

Communications Lead at Namma Yatri, Mar 2024 - Apr 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, As a Communications Lead at Namma Yatri, I craft strategies to enhance retention, lead a talented team, and manage nationwide agency collaborations for social media management. From hiring to refining driver and product communications, my role bridges the gap between internal and external partners, streamlining messaging that aligns with business goals and fosters lasting customer relationships.

Sr. Content Specialist at Jar, Mar 2023 - Mar 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Part of the founding content team, responsible for defining the brand's voice, developing compelling narratives, optimizing performance marketing, and elevating product integration.

Content Manager at Bounce, Dec 2020 - Feb 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, - Responsible for all content that ships out of the company. - Supervise content and design, manage brand marketing, social media marketing, digital marketing, influencer marketing, ATL and BTL activities, public relations, SEO content, product content, and more. - Make strategic decisions to match the best content for the best media. - Juggle between creative and marketing roles to optimise on overall brand quotient. - Negotiate with various teams/departments to push for what works best for the brand. Collaborate with freelance writers, designers, agencies, and content creators. In short, represent the brand in every piece of content produced.

Assistant Manager, Content & Communication at KnowledgeHut upGrad, Jan 2020 - Nov 2020 · 11 mos, Bangalore, - Contributed to all marketing activities like digital, ATL & BTL, social media & public relations - both nationally and internationally. - Restructured the website and was a large part of the rebranding team at KnowledgeHut. - Monitored and proofread blog posts curated by junior writers, managed workload for a small team of writers and guided them with all content and design requirements.

Content & Catalogue Writer at Cleartrip.com, Jun 2018 - Jan 2020 · 1 yr 8 mos, Bengaluru, Karnataka, India, Curating local experiences with a hint of nature, adrenaline and wanderlust. Writing hotel descriptions with succinct, SEO-driven parity.

Education

Master’s Degree, Communication and Media Studies, Christ University, Bangalore

Bachelor’s Degree, Mass Communication/Media Studies, St. Francis College for Women