Headline

Marketing & Business Analytics | Brand Strategy | Market Research | Consumer Insights | Data-Driven Decision Making | PGDM @ Asian Business School, Noida

About

I am a Marketing and Business Analytics enthusiast currently pursuing a PGDM from Asian Business School, with hands-on experience in market research, consumer insights, and data-driven decision-making. During my internship at ADR Ventures, I worked on analyzing market trends, consumer behavior, and competitive landscapes to derive insights that support business and strategic decisions. I have developed strong skills in Excel, data visualization, and research analysis, enabling me to convert raw data into meaningful business insights. I am particularly interested in understanding how brands grow, how consumers make decisions, and how data can be leveraged to build effective marketing strategies. I enjoy working on problems related to brand positioning, market entry, and growth strategy. My areas of interest include: • Market Research & Consumer Insights • Marketing & Growth Strategy • Brand Strategy & Positioning • Digital & Performance Marketing I bring a combination of analytical thinking, curiosity, and structured problem-solving, and I aim to contribute to roles where I can apply both marketing understanding and data-driven insights to create real business impact.

Location

Noida

AI stack

n8n

notion

openai

perplexity

Work experience

Marketing Research Intern at ADR Ventures, May 2025 - Jul 2025 · 3 mos, Remote, Conducted in-depth market and competitor research to analyze industry trends, customer behavior, and emerging opportunities Engaged with 30+ stakeholders to gather primary insights and understand business requirements. Identified 5+ high-potential market opportunities through structured data analysis and research findings. Developed detailed research reports and presentations to support strategic investment and business decisions. Analyzed consumer behavior patterns to provide actionable recommendations for product positioning. Delivered insights that supported market entry strategy and product positioning decisions. Applied Excel and analytical tools to interpret data and generate business insights.

Education

Postgraduate Diploma In Management, Marketing, Asian Business School

Bachelor of Commerce (Hons), Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow