---
title: "Nikita . - Deputy Manager - Category in Bengaluru | Tal"
description: "Meet Nikita ., Building @ SHEIN India | Category Growth & Onsite Marketing | Fashion & E-commerce | CRM, CMS, RFM, Marketplace Growth | IIM Trichy X NIFT Hyd based in Bengaluru. AI stack includes claude code, meta, and Canva Magic Studio."
image: "https://tal.club/meet/nikita-nikita/share-image"
---

# Nikita \. on Tal

## Headline

Building @ SHEIN India \| Category Growth & Onsite Marketing \| Fashion & E\-commerce \| CRM, CMS, RFM, Marketplace Growth \| IIM Trichy X NIFT Hyd

## About

THE PROBLEM I SOLVE: Fast\-fashion platforms in India face a 3\-way dilemma: \- Inventory doesn't match aspiration windows \(60% cart abandonment\) \- Vendor\-platform friction kills speed \(I've seen 40\+ vendor onboarding nightmares\) \- Category managers optimize for average metrics, not aspiration density THE APPROACH: I build 0→1 category systems that compress time between intent and fulfillment: ✓ Assortment architecture \(brick\-price point\-attribute mapping\) ✓ Vendor ecosystem design \(centralized portals, not chaos\) ✓ Aspiration\-based merchandising \(not just velocity\-based\) THE PROOF: \- Built SHEIN India's first assortment plan from scratch \(founding member\) \- Scaled JioMart Kidswear from 0→25 orders/day, 64% conversion lift \- Created bestseller logic across 17,000\+ SKUs using behavioral data Currently exploring: How dark store networks should optimize for aspiration density, not just geographic coverage\. Open to conversations about: Marketplace category architecture, quick commerce merchandising strategy, 0→1 launches\.

## Location

Bengaluru

## AI stack

claude code

meta

Canva Magic Studio

ChatGPT

Figma Make

Microsoft Copilot

## Work experience

Deputy Manager \- Category at SHEIN, Jun 2024 \- Present · 2 yrs 5 mos, Bengaluru, Karnataka, India, \~ Founding member of SHEIN India relaunch \~ Led the onboarding of SHEIN on AJIOGRAM

Management Trainee at Reliance Retail, Jun 2023 \- May 2024 · 1 yr, Bengaluru, Karnataka, India

## Education

Master of Business Administration \- MBA, Indian Institute of Management Tiruchirappalli

Bachelor Of Design, Knitwear Design, National Institute of Fashion Technology, Hyderabad

[View the original profile](https://tal.club/meet/nikita-nikita)

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