Headline

Building @ SHEIN India | Category Growth & Onsite Marketing | Fashion & E-commerce | CRM, CMS, RFM, Marketplace Growth | IIM Trichy X NIFT Hyd

About

THE PROBLEM I SOLVE: Fast-fashion platforms in India face a 3-way dilemma: - Inventory doesn't match aspiration windows (60% cart abandonment) - Vendor-platform friction kills speed (I've seen 40+ vendor onboarding nightmares) - Category managers optimize for average metrics, not aspiration density THE APPROACH: I build 0→1 category systems that compress time between intent and fulfillment: ✓ Assortment architecture (brick-price point-attribute mapping) ✓ Vendor ecosystem design (centralized portals, not chaos) ✓ Aspiration-based merchandising (not just velocity-based) THE PROOF: - Built SHEIN India's first assortment plan from scratch (founding member) - Scaled JioMart Kidswear from 0→25 orders/day, 64% conversion lift - Created bestseller logic across 17,000+ SKUs using behavioral data Currently exploring: How dark store networks should optimize for aspiration density, not just geographic coverage. Open to conversations about: Marketplace category architecture, quick commerce merchandising strategy, 0→1 launches.

Location

Bengaluru

AI stack

claude code

meta

Canva Magic Studio

ChatGPT

Figma Make

Microsoft Copilot

Work experience

Deputy Manager - Category at SHEIN, Jun 2024 - Present · 2 yrs 5 mos, Bengaluru, Karnataka, India, ~ Founding member of SHEIN India relaunch ~ Led the onboarding of SHEIN on AJIOGRAM

Management Trainee at Reliance Retail, Jun 2023 - May 2024 · 1 yr, Bengaluru, Karnataka, India

Education

Master of Business Administration - MBA, Indian Institute of Management Tiruchirappalli

Bachelor Of Design, Knitwear Design, National Institute of Fashion Technology, Hyderabad