Headline

Brand Strategy | Ex ad-agency Strategist | Community & Connection Builder | Boy Mum

About

Helping brands grow by understanding and connecting with consumers on a human level. Citizen of the world by way of Seattle, Toronto, London, Sydney, Mumbai and New York. I consider myself a 'Swiss army knife' of a strategist with 10+ years of experience working on global brands in international agencies across 4 continents. I bring a wealth of integrated strategic planning experience spanning branding, consumer research, experiential and media. Marketing is my passion fueled by a love of brands, ideas and solving problems using creativity and insight. If you want to grow your business, you have to build your brand. Curiosity is my default state. People are what motivate me. I’m good at: Brand Strategy, Consumer Research, Market Research, Creative Development, Competitive Analysis, Trend Analysis, Communications Planning, Creative Inspiration, Insight Mining, Channel Strategy, Thought Leadership, Mentorship, Stakeholder Facilitation, Startup Marketing, Consumer Journey Mapping, Opportunity Audit, Growth Development, Technology & Innovation, Ecosystem thinking. I believe: Creativity is really Intelligence having fun The world shrinks and expands in proportion to one’s own courage Selling is storytelling Curiosity is the wick in the candle of learning People remember how you made them feel not what you said Kindness is never wasted on anybody Let’s Connect: Twitter: @Bubblescope Email: nikitadighe@hotmail.com

Location

United States

AI stack

cursor

opencode

Work experience

Full-time parenting at Career Break, Feb 2020 - Present · 6 yrs 7 mos, Seattle, Washington

Virtual Campus Program at The Marketing Academy, Feb 2021 - Sep 2023 · 2 yrs 8 mos, -Highly selective program aimed at turning the marketing talent of today into the leaders of tomorrow. -Intensive leadership development course designed to include a powerful combination of immersive residential boot camps, high profile speakers, mentoring, executive coaching and lectures delivered by the world's most renowned CEOs, CMOs and business leaders.

Director, Brand Strategy at Diamond Integrated Marketing, 2018 - 2019 · 1 yr, Lead strategist on TD - all Lines of Business including Sponsorship and Partnerships #TDThanksYou:https://stories.td.com/ca/en/article/td-thanks-you-marketing-campaign?lang=swap

Senior Connections Planner / Communications Planner at Marks, part of SGS & Co, 2017 - 2018 · 1 yr, (Formerly Traffik clients) Metro, Walmart, Scotts, Dr. Scholl's -lead strategist on many accounts and new business pitches

Senior Engagement Planner - Strategy & Development at MediaCom, 2013 - 2016 · 3 yrs, Internal consultant responsible for the strategic leadership of a diverse set of brands across media. Developed partnerships with many media platforms such as Facebook, Twitter, Google and many others.

Education

BSc, Media & Communication Studies, Brunel University of London

MSc, Advertising, Boston University