---
title: "Nikita Patawari - Research Associate in Madrid | Tal"
description: "Meet Nikita Patawari, IE Business School | Boston Consulting Group (BCG) | Strategy Consulting | Consumer Practice Area | E- Comm based in Madrid."
image: "https://tal.club/meet/nikita-24/share-image"
---

# Nikita Patawari on Tal

## Headline

IE Business School \| Boston Consulting Group \(BCG\) \| Strategy Consulting \| Consumer Practice Area \| E\- Comm

## About

Hi, I’m Nikita Patawari — an inquisitive, creative team player and people’s person\. I’m currently pursuing my Master in Management at IE Business School, with a background in business from my undergraduate studies\. Before this, I worked at BCG as a Research Associate in the Consumer Practice area, where I supported global clients with research and analysis to tackle real\-world business challenges\. This experience deepened my passion for the consumer space—especially in Fashion & Luxury and Beauty & Personal Care—because at the end of the day, we’re all consumers\. I’m also passionate about brand storytelling, marketing and understanding change in purchasing behavior\. I’m currently exploring opportunities in brand management, marketing, strategy, and business roles such as category management, brand strategy, key account management, customer development, and growth or innovation—either in Madrid or globally, as I’m open to relocating\. When I’m not working, you’ll probably find me baking, running bake stalls, or sharing desserts that make people \(and me\!\) smile\. If my profile resonates with you, feel free to drop me a message or reach out via email at nikipatawari@gmail\.com\.

## Location

Madrid

## Work experience

Research Associate at Boston Consulting Group \(BCG\), Jun 2024 \- Jun 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, \-Conducted in\-depth secondary research in Consumer Practice Area, triangulated insights across databases, and collaborated directly with case teams to deliver high\-impact solutions\. \-Collaborated across multiple BCG practice areas, including Climate & Sustainability \(C&S\) and Marketing, Sales & Pricing \(MSP\), to drive cross\-functional insights\. \-Delivered structured outputs \(slides, models\) across 150\+ research requests, totaling 500\+ hours and working with 100\+ consultants—from Associates to MDPs\. \-Supported 3\+ long\-term strategic projects \(30\+ hours each\) for a leading F&B player, a global beverage company, and a major retail brand across diverse geographies\. \-Consistently received 100% positive feedback, including a 5/5 performance rating\. \-Proficient in using tools like Euromonitor, Mintel, GlobalData, S&P Capital IQ, and LSEG Workspace to support research in F&L, BPC, Retail, FMCG, and F&B sectors

Key Account Manager\- Dining at Zomato, Sep 2023 \- Jun 2024 · 10 mos, \-Managed a portfolio of 50\+ top\-tier restaurants \(P2, P1,\) consistently meeting Zomato Gold acquisition goals month on month\. \-Boosted partner revenue through strategic ad placements and results\-driven account management\. \-Planned and executed dining events, promotional campaigns, and Zomato Gold activations\. \-Cultivated strong client relationships through clear communication and a focus on long\-term growth\.

Marketing Intern at Obleka, Jan 2023 \- Apr 2023 · 4 mos, \- Collaborated closely with company's founder \- Managed social media strategy through influencer collaborations, Meta ads, and a structured content calendar—while staying on top of trends and aligning content with customer needs\.

Intern at Unacademy, May 2022 \- Jul 2022 · 3 mos, \-Designed the Content Structure for the newly launched Interview Prep Course\. \-Onboarded 70\+ Influencers, under Digital Marketing\. \-Designed the Learners Survey for UA on Qualtrix\. \-Head of Campus connect and College Sponsorships

Volunteer at Step Up For India, Jan 2021 \- May 2022 · 1 yr 5 mos, India

## Education

Masters, Management, IE Business School

Bachelor of Business Administration \- BBA, Christ University, Bangalore

[View the original profile](https://tal.club/meet/nikita-24)

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