---
title: "Niki Khandelwal - Senior Brand Manager in Mumbai | Tal"
description: "Meet Niki Khandelwal, D2C & FMCG | Brand Strategy, GTM & Category Growth | Ex-Disney Star based in Mumbai. AI stack includes claude and gemini."
image: "https://tal.club/meet/niki-khandelwal/share-image"
---

# Niki Khandelwal on Tal

## Headline

D2C & FMCG \| Brand Strategy, GTM & Category Growth \| Ex\-Disney Star

## About

With 8\+ years of marketing experience, I build consumer brands that create emotional connections and drive revenue growth

## Location

Mumbai

## AI stack

claude

gemini

## Work experience

Senior Brand Manager at Beyond Appliances, Dec 2025 \- Present · 9 mo, Bangalore

Brand Manager at The Sleep Company, Nov 2022 \- May 2024 · 1 yr 7 mos, Revamped the recliner bed category strategy, enhancing profitability and market presence\. Led GTM and right\-store analysis for India’s first AI\-powered smart bedding \(SensAI\)\. Optimized Amazon performance through the R3 methodology, improving visibility and conversions\. Drove premium BTL activations to generate high\-quality leads and strengthen brand engagement\. Built credibility through architect collaborations and consumer insights to refine premium positioning\. Partnered cross\-functionally to elevate customer experience and optimize conversion funnels\.

Co\-Founder at Upprcas3 Elements Pvt Ltd, Jun 2020 \- Oct 2022 · 2 yrs 5 mos, On\-site, \- Launched product campaigns for 8 leading beauty and skincare brands, resulting in an average increase of 30% in online sales and brand awareness\. \- Planned and executed digital marketing campaigns encompassing SEO/SEM, E\-Mail, Social Media, and Display Advertising, achieving a 40% improvement in conversion rates\. \- Managed and grew social media presence across all channels, generating a combined reach of over 5 million impressions per month\. \- Oversaw a portfolio of digital media clients, driving strategic vision and team management, leading to a 25% increase in client satisfaction and retention\. \- Identified trends and insights through data analysis, optimizing campaign spend and performance, resulting in a 20% reduction in cost per acquisition\. Key Achievements: \- Achieved a 30% increase in online sales and brand awareness for beauty and skincare brands through effective digital marketing campaigns\. \- Improved conversion rates by 40% across multiple digital channels, enhancing customer engagement and lead generation\. \- Successfully optimized campaign performance, resulting in a 20% reduction in cost per acquisition and improved ROI for clients\.

Brand Manager at Insight Cosmetics, Sep 2018 \- May 2020 · 1 yr 9 mos, \- Drove a strategic brand repositioning initiative that resulted in a 25% increase in brand perception and a 15% growth in market share within two years\. \- Managed the development and execution of integrated marketing campaigns across digital, social media, and traditional platforms, achieving measurable ROI\. \- Conducted market research and competitive analysis to identify consumer trends, market opportunities, and actionable insights for brand strategy\. Key Achievements: \- Successfully led the integration of acquired brands into the portfolio, harmonizing brand identities and leveraging synergies to optimize market presence\. \- Implemented brand performance metrics and KPIs, enabling data\-driven decision\-making and continuous improvement of brand strategies\. \- Established strategic partnerships with key influencers and industry stakeholders to amplify brand visibility and engagement\.

Senior Brand Manager at Disney Star, Apr 2017 \- Oct 2018 · 1 yr 7 mos, \- Developed and executed integrated marketing strategies for television channels, focusing on audience engagement and brand differentiation\. \- Worked closely with cross\-functional teams including sales, distribution, and creative departments to align brand strategies with business objectives\. \- Conducted market research and competitive analysis to identify market trends and consumer insights, informing brand positioning and campaign development\. Key Achievements: \- Successfully repositioned Star Plus \(Nayi Soch\) through strategic initiatives, resulting in a significant 15% increase in market share within one year\. \- Improved brand visibility and retail availability through effective collaboration with sales and distribution teams, driving enhanced consumer reach and engagement\. \- Optimized resource allocation and budget management to support brand growth and achieve measurable results\.

Brand Executive at Disney Star, Apr 2016 \- Mar 2017 · 1 yr, Mumbai Area, India, \- Led the development and execution of integrated marketing strategies for television channels, resulting in increased viewership and brand awareness\. \- Implemented brand compliance standards, ensuring consistency and alignment with brand guidelines across all marketing collateral and communication channels\. \- Conducted regular market research and competitor analysis to stay informed about industry trends and consumer preferences, informing strategic brand decisions\. Key Achievements: \- Successfully managed a brand budget of INR 15 Crores, optimizing resource allocation and achieving cost efficiencies while driving impactful marketing initiatives\. \- Improved market share performance in tier 2 markets through targeted campaigns and initiatives, resulting in a measurable increase in brand reach and engagement\. \- Enhanced brand compliance and consistency across multiple channels, maintaining high\-quality standards in visual design and communication materials\.

Account Manager at Creativeland Asia, Apr 2014 \- Mar 2016 · 2 yrs

## Education

H\.S\.C, Mithibai College of Arts Chauhan Institute of Science and A\.J\. College of Commerce and Economics

[View the original profile](https://tal.club/meet/niki-khandelwal)

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