Headline

D2C & FMCG | Brand Strategy, GTM & Category Growth | Ex-Disney Star

About

With 8+ years of marketing experience, I build consumer brands that create emotional connections and drive revenue growth

Location

Mumbai

AI stack

claude

gemini

Work experience

Senior Brand Manager at Beyond Appliances, Dec 2025 - Present · 9 mo, Bangalore

Brand Manager at The Sleep Company, Nov 2022 - May 2024 · 1 yr 7 mos, Revamped the recliner bed category strategy, enhancing profitability and market presence. Led GTM and right-store analysis for India’s first AI-powered smart bedding (SensAI). Optimized Amazon performance through the R3 methodology, improving visibility and conversions. Drove premium BTL activations to generate high-quality leads and strengthen brand engagement. Built credibility through architect collaborations and consumer insights to refine premium positioning. Partnered cross-functionally to elevate customer experience and optimize conversion funnels.

Co-Founder at Upprcas3 Elements Pvt Ltd, Jun 2020 - Oct 2022 · 2 yrs 5 mos, On-site, - Launched product campaigns for 8 leading beauty and skincare brands, resulting in an average increase of 30% in online sales and brand awareness. - Planned and executed digital marketing campaigns encompassing SEO/SEM, E-Mail, Social Media, and Display Advertising, achieving a 40% improvement in conversion rates. - Managed and grew social media presence across all channels, generating a combined reach of over 5 million impressions per month. - Oversaw a portfolio of digital media clients, driving strategic vision and team management, leading to a 25% increase in client satisfaction and retention. - Identified trends and insights through data analysis, optimizing campaign spend and performance, resulting in a 20% reduction in cost per acquisition. Key Achievements: - Achieved a 30% increase in online sales and brand awareness for beauty and skincare brands through effective digital marketing campaigns. - Improved conversion rates by 40% across multiple digital channels, enhancing customer engagement and lead generation. - Successfully optimized campaign performance, resulting in a 20% reduction in cost per acquisition and improved ROI for clients.

Brand Manager at Insight Cosmetics, Sep 2018 - May 2020 · 1 yr 9 mos, - Drove a strategic brand repositioning initiative that resulted in a 25% increase in brand perception and a 15% growth in market share within two years. - Managed the development and execution of integrated marketing campaigns across digital, social media, and traditional platforms, achieving measurable ROI. - Conducted market research and competitive analysis to identify consumer trends, market opportunities, and actionable insights for brand strategy. Key Achievements: - Successfully led the integration of acquired brands into the portfolio, harmonizing brand identities and leveraging synergies to optimize market presence. - Implemented brand performance metrics and KPIs, enabling data-driven decision-making and continuous improvement of brand strategies. - Established strategic partnerships with key influencers and industry stakeholders to amplify brand visibility and engagement.

Senior Brand Manager at Disney Star, Apr 2017 - Oct 2018 · 1 yr 7 mos, - Developed and executed integrated marketing strategies for television channels, focusing on audience engagement and brand differentiation. - Worked closely with cross-functional teams including sales, distribution, and creative departments to align brand strategies with business objectives. - Conducted market research and competitive analysis to identify market trends and consumer insights, informing brand positioning and campaign development. Key Achievements: - Successfully repositioned Star Plus (Nayi Soch) through strategic initiatives, resulting in a significant 15% increase in market share within one year. - Improved brand visibility and retail availability through effective collaboration with sales and distribution teams, driving enhanced consumer reach and engagement. - Optimized resource allocation and budget management to support brand growth and achieve measurable results.

Brand Executive at Disney Star, Apr 2016 - Mar 2017 · 1 yr, Mumbai Area, India, - Led the development and execution of integrated marketing strategies for television channels, resulting in increased viewership and brand awareness. - Implemented brand compliance standards, ensuring consistency and alignment with brand guidelines across all marketing collateral and communication channels. - Conducted regular market research and competitor analysis to stay informed about industry trends and consumer preferences, informing strategic brand decisions. Key Achievements: - Successfully managed a brand budget of INR 15 Crores, optimizing resource allocation and achieving cost efficiencies while driving impactful marketing initiatives. - Improved market share performance in tier 2 markets through targeted campaigns and initiatives, resulting in a measurable increase in brand reach and engagement. - Enhanced brand compliance and consistency across multiple channels, maintaining high-quality standards in visual design and communication materials.

Account Manager at Creativeland Asia, Apr 2014 - Mar 2016 · 2 yrs

Education

H.S.C, Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics