Marketing and Analytics | IIM Bodh Gaya' 26 | Passionate about Data driven insights and Branding

IIM Bodh Gaya

Bengaluru, Karnataka, India







Master of Business Administration, MBA - HHM
Indian Institute of Management Bodh Gaya

Bachelor of Commerce, Business/Commerce, General
Gangadhar Meher University
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I am currently enrolled in the MBA program in Hospital and Healthcare Management at IIM Bodh Gaya, building on my Bachelor's degree in Commerce (B.Com Hons) with a focus on Accounts and Finance from the Gangadhar Meher University, Sambalpur. My career includes significant experience as a Marketing & Sales Intern at Unschool, where I was involved in sales of educational products. Additionally, I contributed to Grasp Anything online Newspaper for 2 months and boosted readership with my journalism skills. In addition to my academic achievements, I have demonstrated contribution as an HHM Outreach committee representative at IIM Bodh Gaya, where I oversee the videography and social media outreach of the Hospital and Healthcare Management program. I am dedicated to applying my expertise in finance, analytics, marketing, and healthcare management to make a significant impact in the healthcare industry.
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Marketing Management Trainee at Purvanchal Netralaya & Retina Care Centre, Apr 2026 - Present · 7 mos, Managed end-to-end marketing operations — planning and running Meta Ads and Google Ads campaigns, tracking reach, CTR, CPL, and ROI to optimize budget allocation across digital and offline channels. Built lead-generation funnels using Google Forms, Meta Lead Forms, WhatsApp integration, and CRM-based follow-up systems, generating 200+ qualified leads per month. Designed KPI and KRA frameworks for marketing, social media, telecalling, and field outreach teams; supervised daily activities using performance monitoring tools (Unolo). Grew social media audience by 20% through targeted content strategy, video campaigns, and reputation management initiatives; coordinated website development and digital branding. Analysed campaign performance data including conversion metrics and drop-off points to identify improvement areas and improve overall funnel efficiency.
Social Media Manager at MasQ - Marketing Club of IIMBG, Nov 2024 - Present · 2 yrs, IIM Bodh Gaya
Business Development Intern at Kreative Kode, Apr 2025 - Jul 2025 · 4 mos, Bengaluru, Karnataka, India, Spearheaded outreach campaigns across WhatsApp, email, generating over 300+ qualified leads from Tier 2 and Tier 3 BBA, B.Com, and MBA colleges. Converted 6+ students into paid participants through personalized messaging, follow-ups, and strategic communication. Initiated 5+ institutional collaborations, engaging with student-led consulting and placement clubs for long-term partnerships. Created and shared customized content (text, visuals, and video) that boosted engagement and improved conversion rates. Applied frameworks like AIDA and value-based selling to optimize messaging and student acquisition. Gained hands-on experience in B2C sales, lead nurturing, stakeholder pitching, and business development in the EdTech consulting space.
Sales Intern at Unschool, Sep 2020 - Oct 2020 · 2 mos, Increased sales by 30% through effective marketing and sales strategies; led online events and mentored new members over 4 weeks, earning the 'Community Influencer' tag.
Master of Business Administration, MBA - HHM, Indian Institute of Management Bodh Gaya
Bachelor of Commerce, Business/Commerce, General, Gangadhar Meher University