---
title: "Nikhil Srivatsa - Senior Growth Marketing Manager in Bengaluru | Tal"
description: "Meet Nikhil Srivatsa, Sr Growth Marketing Manager @ Lifelong Online based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/nikhil-srivatsa-k/share-image"
---

# Nikhil Srivatsa on Tal

## Headline

Sr Growth Marketing Manager @ Lifelong Online

## About

With over 5 years of experience in marketing and growth, I specialize in improving customer acquisition, retention, and engagement strategies\. At BeepKart, I am driven by the mission to elevate user experiences while aligning with the company’s vision of simplifying vehicle buying and selling\. By leveraging data\-driven approaches and collaborative teamwork, I aim to foster sustainable growth and bring innovative solutions that empower both users and the organization\. At BeepKart, my work has focused on optimizing organic and inorganic funnels, achieving a substantial reduction in CAC, and improving retention by 25%\. Collaborating cross\-functionally with product and business teams, I’ve enhanced onboarding flows, doubled funnel effectiveness, and streamlined attribution to reduce performance spends by 40%\. My expertise extends to growth modeling, campaign budget allocation, and app\-based campaign improvements that elevate both user experience and operational efficiency\.

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

Microsoft Copilot

## Work experience

Senior Growth Marketing Manager at Lifelong Online, Jul 2025 \- Present · 1 yr 3 mos, Gurugram, Haryana, India, \- Built and executed core SEO improvements driving \~30% organic traffic growth in 6 months and \~3× growth in revenue from organic channels since June; GEO and programmatic SEO strategy defined and execution in progress\. \- Led website CRO initiatives across homepage, search, and PDPs, resulting in a 25% increase in homepage conversion rate and a 30% increase in PDP clicks from search\-led users\. \- Improved product titles and on\-site content using customer call insights, reducing user confusion and improving overall shopping experience and return\-related friction\. \- Launched WhatsApp conversion journeys with Bik, contributing \~5% of total revenue through abandoned browse and cart flows\. \- Built affiliate marketing channel from scratch and scaled it to \~₹5L/month on a cost\-per\-conversion model, with a clear roadmap for further scale\. \- Partnered with category and operations teams to expand website assortment from \~150 to \~550 products, improving product discovery and revenue potential\. \- Worked with payments and logistics teams to improve payment success rates, delivery visibility, and reduce RTO through funnel and process improvements\.

Growth Marketing Manager at BeepKart, Jul 2022 \- Jul 2025 · 3 yrs 1 mo, On\-site, \- Managed & optimized both organic funnel and inorganic funnel which helped achieve a 50% decrease in CAC\. \- Worked on engagement & retention increasing retention by 25% \- Worked with product team for running various experimentation which lead to enhance user experience and hence the website funnel \- Improved onboarding flow for sellers and buyers, leading to a 2X improvement in the funnel and a 50% increase in the bottom of the funnel\. \- Worked on App campaigns which improved the event to visitor ratio by 25%\. \- Worked on improving attribution which helped in the reduction of performance spends by 40%\. \- Collaborated with the business team to develop growth modeling & campaign budget allocation in alignment with AOP\. \- Proficiently executed stakeholder management, fostering effective communication and collaboration\. \- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization based on enhanced consumer insight by identifying and segmenting audiences, bolstering understanding of buyers and sellers\. \- Successfully facilitated agency onboarding and management, optimizing external partnerships\. \- Managed end\-to\-end influencer marketing campaigns resulting in a 50% decrease in CPV, MOM 15% SM follower growth\. Also, developed a comprehensive playbook for maximizing business growth through influencer campaigns\. \- Successfully planned and executed ATL campaigns in close collaboration with the brand team\. \- Led a team of 4 marketing professionals, offering mentoring and coaching to build knowledge and skills\. \- Managed workflow between staff, coordinating documents, planning, and creative material distribution\.

Marketing Executive at BeepKart, Sep 2020 \- Jun 2022 · 1 yr 10 mos, Bengaluru, Karnataka, India, \- Successfully managed end\-to\-end performance marketing campaigns across various channels, resulting in a 50% increase in the marketing funnel and a 50% improvement in lead qualification\. \- Worked on creative strategy which helped in increasing CTR by 100%\. \- Implemented Conversion Rate Optimization \(CRO\) strategies that led to a 100% increase in form fillings, maximizing conversions and enhancing user experience\. \- Managed SEO initiatives, resulting in a significant 100% increase in organic traffic, driving qualified leads and improving online visibility\. \- Skillfully managed day\-to\-day operations, delivering BAU excellence and producing insightful weekly/monthly reports\. \- Completed and submitted monthly and yearly reports to support executive decision making\. \- Assisted founders with MIS tasks, contributing to strategic decision\-making and operational efficiency\. \- Collaborated with the brand team to create and launch the organization's first brand video, capturing the essence of the brand and engaging the target audience\. \- Consulted with product development teams to enhance products based on customer interest data\. \- Assisted the brand team in executing impactful influencer videos, leveraging their reach and credibility to enhance brand exposure and engagement\. \- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives\. \- Strategized and executed both Above\-The\-Line \(ATL\) and Below\-The\-Line \(BTL\) activities, driving a 50% increase in brand search and expanding brand visibility and awareness\.

Senior Operations Executive, Key Accounts Manager at Again Drinks, Jan 2019 \- May 2020 · 1 yr 5 mos, Bengaluru Area, India, Key Accounts Manager • Planned promotional activity in partnership with retail stores for 12 months and executed it in stages to successfully increase Sales by 15% MOM\. • Networked with retail chain managers to set up standard operating procedures to reduce product return by up to 40%\. • Recruited 100\+ associates and continuously coached them in sales and promotion of the products and brand\. Effectively managed the team to increase brand and product awareness in the market\. • Designed and managed the WhatsApp sales process\. The WhatsApp sales contributed to 15% of the total sales during Feb and Mar 2020\. Senior Executive Operations • Set up and managed the inventory in the warehouse by introducing new processes\(streamlining\) reducing warehouse operational costs and errors\. • Lead transporter sourcing projects that reduced the intra\-city transportation cost by 7%\. • Managed manufacturing activities and ensured we meet all safety, hygiene, and quality requirements\. • Managed transportation requirements and distribution of the product across state\. • Actively worked with the founders of the company for a successful product launch\. • Handled all\-around procurement and reduced the in\-house procurement cost by 5%\.

Operations Intern at Again Drinks, Jul 2018 \- Dec 2018 · 6 mos, Bengaluru, Karnataka, India

Marketing Intern at easyOffice\.io, Nov 2017 \- Apr 2018 · 6 mos, Bengaluru Area, India, • Spearheaded cold calling and email marketing campaigns, generating 100\+ leads in 6 months • set\-up warehouse for storing the goods and set up SOP for the warehouse\. • Handled procurement and sourcing • Completed market research on the product

Summer Intern at auma india pvt ltd, May 2016 \- Jun 2016 · 2 mos, Bengaluru, Karnataka, India, Worked with R&D team in designing and development of new gear and actuator system\.

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, SYMBIOSIS INTERNATIONAL UNIVERSITY

10Xer Club

[View the original profile](https://tal.club/meet/nikhil-srivatsa-k)

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