Headline

Sr Growth Marketing Manager @ Lifelong Online

About

With over 5 years of experience in marketing and growth, I specialize in improving customer acquisition, retention, and engagement strategies. At BeepKart, I am driven by the mission to elevate user experiences while aligning with the company’s vision of simplifying vehicle buying and selling. By leveraging data-driven approaches and collaborative teamwork, I aim to foster sustainable growth and bring innovative solutions that empower both users and the organization. At BeepKart, my work has focused on optimizing organic and inorganic funnels, achieving a substantial reduction in CAC, and improving retention by 25%. Collaborating cross-functionally with product and business teams, I’ve enhanced onboarding flows, doubled funnel effectiveness, and streamlined attribution to reduce performance spends by 40%. My expertise extends to growth modeling, campaign budget allocation, and app-based campaign improvements that elevate both user experience and operational efficiency.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Microsoft Copilot

Work experience

Senior Growth Marketing Manager at Lifelong Online, Jul 2025 - Present · 1 yr 3 mos, Gurugram, Haryana, India, - Built and executed core SEO improvements driving ~30% organic traffic growth in 6 months and ~3× growth in revenue from organic channels since June; GEO and programmatic SEO strategy defined and execution in progress. - Led website CRO initiatives across homepage, search, and PDPs, resulting in a 25% increase in homepage conversion rate and a 30% increase in PDP clicks from search-led users. - Improved product titles and on-site content using customer call insights, reducing user confusion and improving overall shopping experience and return-related friction. - Launched WhatsApp conversion journeys with Bik, contributing ~5% of total revenue through abandoned browse and cart flows. - Built affiliate marketing channel from scratch and scaled it to ~₹5L/month on a cost-per-conversion model, with a clear roadmap for further scale. - Partnered with category and operations teams to expand website assortment from ~150 to ~550 products, improving product discovery and revenue potential. - Worked with payments and logistics teams to improve payment success rates, delivery visibility, and reduce RTO through funnel and process improvements.

Growth Marketing Manager at BeepKart, Jul 2022 - Jul 2025 · 3 yrs 1 mo, On-site, - Managed & optimized both organic funnel and inorganic funnel which helped achieve a 50% decrease in CAC. - Worked on engagement & retention increasing retention by 25% - Worked with product team for running various experimentation which lead to enhance user experience and hence the website funnel - Improved onboarding flow for sellers and buyers, leading to a 2X improvement in the funnel and a 50% increase in the bottom of the funnel. - Worked on App campaigns which improved the event to visitor ratio by 25%. - Worked on improving attribution which helped in the reduction of performance spends by 40%. - Collaborated with the business team to develop growth modeling & campaign budget allocation in alignment with AOP. - Proficiently executed stakeholder management, fostering effective communication and collaboration. - Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization based on enhanced consumer insight by identifying and segmenting audiences, bolstering understanding of buyers and sellers. - Successfully facilitated agency onboarding and management, optimizing external partnerships. - Managed end-to-end influencer marketing campaigns resulting in a 50% decrease in CPV, MOM 15% SM follower growth. Also, developed a comprehensive playbook for maximizing business growth through influencer campaigns. - Successfully planned and executed ATL campaigns in close collaboration with the brand team. - Led a team of 4 marketing professionals, offering mentoring and coaching to build knowledge and skills. - Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Marketing Executive at BeepKart, Sep 2020 - Jun 2022 · 1 yr 10 mos, Bengaluru, Karnataka, India, - Successfully managed end-to-end performance marketing campaigns across various channels, resulting in a 50% increase in the marketing funnel and a 50% improvement in lead qualification. - Worked on creative strategy which helped in increasing CTR by 100%. - Implemented Conversion Rate Optimization (CRO) strategies that led to a 100% increase in form fillings, maximizing conversions and enhancing user experience. - Managed SEO initiatives, resulting in a significant 100% increase in organic traffic, driving qualified leads and improving online visibility. - Skillfully managed day-to-day operations, delivering BAU excellence and producing insightful weekly/monthly reports. - Completed and submitted monthly and yearly reports to support executive decision making. - Assisted founders with MIS tasks, contributing to strategic decision-making and operational efficiency. - Collaborated with the brand team to create and launch the organization's first brand video, capturing the essence of the brand and engaging the target audience. - Consulted with product development teams to enhance products based on customer interest data. - Assisted the brand team in executing impactful influencer videos, leveraging their reach and credibility to enhance brand exposure and engagement. - Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives. - Strategized and executed both Above-The-Line (ATL) and Below-The-Line (BTL) activities, driving a 50% increase in brand search and expanding brand visibility and awareness.

Senior Operations Executive, Key Accounts Manager at Again Drinks, Jan 2019 - May 2020 · 1 yr 5 mos, Bengaluru Area, India, Key Accounts Manager • Planned promotional activity in partnership with retail stores for 12 months and executed it in stages to successfully increase Sales by 15% MOM. • Networked with retail chain managers to set up standard operating procedures to reduce product return by up to 40%. • Recruited 100+ associates and continuously coached them in sales and promotion of the products and brand. Effectively managed the team to increase brand and product awareness in the market. • Designed and managed the WhatsApp sales process. The WhatsApp sales contributed to 15% of the total sales during Feb and Mar 2020. Senior Executive Operations • Set up and managed the inventory in the warehouse by introducing new processes(streamlining) reducing warehouse operational costs and errors. • Lead transporter sourcing projects that reduced the intra-city transportation cost by 7%. • Managed manufacturing activities and ensured we meet all safety, hygiene, and quality requirements. • Managed transportation requirements and distribution of the product across state. • Actively worked with the founders of the company for a successful product launch. • Handled all-around procurement and reduced the in-house procurement cost by 5%.

Operations Intern at Again Drinks, Jul 2018 - Dec 2018 · 6 mos, Bengaluru, Karnataka, India

Marketing Intern at easyOffice.io, Nov 2017 - Apr 2018 · 6 mos, Bengaluru Area, India, • Spearheaded cold calling and email marketing campaigns, generating 100+ leads in 6 months • set-up warehouse for storing the goods and set up SOP for the warehouse. • Handled procurement and sourcing • Completed market research on the product

Summer Intern at auma india pvt ltd, May 2016 - Jun 2016 · 2 mos, Bengaluru, Karnataka, India, Worked with R&D team in designing and development of new gear and actuator system.

Education

Master of Business Administration - MBA, Business Administration and Management, General, SYMBIOSIS INTERNATIONAL UNIVERSITY

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