About
Nine years ago I was the only designer at Airtel Payments Bank. Today I lead entire design org behind products that 12M+ people use every month many of them holding a smartphone and a bank account for the first time in their lives. That last part shaped everything. When your users can't read the fine print, trust isn't a brand value on a slide, it's whether the interface tells the truth. So we studied real fraud cases and built Fraud Alarm: one swipe freezes the account, resets credentials, and gets the bank to call you back. It won Innovation of the Year and now resolves 39% of frauds on its own. Safe Pay added a third factor of authentication before any UPI debit leaves your account so customers responded by keeping 32% higher balances. Fraud fell 62% in two quarters. The bank now markets trust because design made it real. The growth work comes from the same place. We ran 500+ interviews and 50 field studies across rural and urban India, and kept finding the same thing: people don't lack money, they lack an entry point. Casual savers weren't buying gold because gold felt like a rich person's product so we made it ₹10 a day, and first-time adoption grew 28×. Onboarding grew 7× after we dropped the first deposit from ₹100 to ₹1. None of this was a growth hack. It was listening, then removing the thing in the way. Lately my job has been rebuilding how the org itself works. I wrote the strategy to make us an AI-native product organization, and built Vault: a design system plus a Figma-to-production-code pipeline where 12 designers ship real frontend with zero engineering dependency. QA went from two weeks to two days. I also restructured the team around Behavior-Based Design Pods, a framework I created that organizes designers around user behaviors instead of feature backlogs because most design orgs are still shaped like their Jira boards. On the side I'm building Lane, an AI-native design ops product, solo, on Next.js and Supabase. It keeps me honest about the tools I ask my team to bet on. What I'm looking at next: a Director/VP mandate where design owns business outcomes — trust-critical consumer products at bigger scale, or an org that needs the AI transition done properly. Preferably both.
Work experience
DVP - Head of Product Design at Airtel Payments Bank, Jun 2024 - Present · 2 yrs 4 mos, Gurugram, Haryana, India, Thee org and AI transformation era - scaled design team and function , strategy, Vault design system, design pods, EC reviews.
AVP Product design - B2C app & Website at Airtel Payments Bank, Jun 2022 - May 2024 · 2 yrs, Gurugram, Haryana, India, The growth and trust era - 28× gold, 62% fraud reduction, Fraud Alarm, platform separation.
Chief Manager - Product Design at Airtel Payments Bank, Jun 2020 - May 2022 · 2 yrs, Gurugram, Haryana, India, The shipping era - built and shipped 0 o 60 core use cases and products in the foundation days of the bank.
Senior UX Designer at PayU, 2016 - 2017 · 1 yr, Gurugram, Haryana, India
UX Designer at GE, 2014 - 2016 · 2 yrs, Gurugram, Haryana, India
