Sr. BA /PM at Anko

Bengaluru, Karnataka, India

Bengaluru

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Pune, Maharashtra, India



Master's degree, Management Information Systems, General
University of Illinois Springfield

Bachelor's degree, Information Technology
Savitribai Phule Pune University
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My experience mainly is in working as a client-facing functional Business Analyst/ Product Manager Master's in Management Information System from the University Of Illinois. SKILLS & EXPERTISE • Requirement Gathering, Product Management, Business Analysis, Agile Methodology, • Applications/Tools: Excel, Tableau, Microsoft Project, Microsoft Visio, Jira, Confluence.
Bengaluru
claude
cursor
Co-Founder at Tara Clay Works, Jan 2025 - Jan 2026 · 1 yr 1 mo, Bengaluru, Karnataka, India, Creative Direction & Studio Vision – Co-create and drive the artistic vision of the pottery studio, ensuring a cohesive design language across collections while maintaining high standards of craftsmanship. Glazing & Development – Lead glaze formulation, testing, and experimentation, developing unique glaze recipes, finishes, and color palettes. Glazing Quality & Production Oversight – Oversee glazing processes end-to-end, ensuring consistency, durability, and quality across batches while troubleshooting defects and optimizing firing outcomes. End-to-End Business Management – Handle complete business operations including pricing, sourcing raw materials, production planning, vendor management, sales channels, budgeting, and overall studio profitability. Growth, Partnerships & Brand Building – Drive studio growth through workshops, collaborations, exhibitions, and customer engagement while building a strong brand presence both online and offline.
Sr BA /PM at Anko, Dec 2022 - Dec 2024 · 2 yrs 1 mo, Bengaluru, Identified gaps in the user journey and shortened the happy flow. Increased CTR by 15% through optimized product listings and targeted marketing campaigns. Improved Average Order Value (AOV) by 12% by implementing bundle offers, 'you may also like' feature and introducing customized comprehensive catalogues. Achieved a 20% increase in customer retention through loyalty programs and personalized email campaigns. Reduced cart abandonment rate by 10% via improved user experience, re-engineering checkout process, multiple payment options, and retargeting strategies. Increased repeat purchase rate by 18% through tailored promotions and follow-up emails. Grew organic traffic by 25% by optimizing SEO, Content marketing initiatives, targeted Kmart ads on Social media and LinkedIn presence. Increased average time on site by 20 seconds by introducing high quality engaging content(short videos), optimized readability, improved site responsiveness for faster loading on mobile devices. Website framed in a story telling way by framing content in a narrative style eg. Halloween which made it more engaging and helped users connect to published content. Created a clear website hierarchy and structure for users to intuitively find the category. This required revamping existing database structure and designing new APIs. Collaborated with merchandising team to understand, segregate and categorize products. Partnered with data science and AI research teams to integrate advanced recommendation improving product discovery. Implemented NLP search in collaboration with AI/Research. Reached an accuracy of 94% Authored a functional document to code an alternate in house location API in place of google location API. Reduced the cost to $0 from approximately ~$300 K.
Business Intelligence Analyst at Amazon, Feb 2021 - Feb 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, Perfect onboarding dashboard Dashboard to monitor the onboarding process of a vendor and track vendor onboarding parameters Qualified vendor criteria- Education completed, details, stock available, reputation of vendor Created Reports based on aggregated data by multiple pivot points – monthly, weekly, date wise, region, country, category on item level Aim – to increase revenue by pinpointing products sold based on above pivot points. Tools used : SQL, Amazon Quicksight, Excel
Business Analyst at Fractal Ink, Jan 2021 - Jan 2021 · 1 mo, Mumbai, Maharashtra, India
Business Analyst at Accelya Group, Jul 2018 - Sep 2020 · 2 yrs 3 mos, Pune, Maharashtra, India, Finesse (TM) -Flight Profitability Worked on developing Accelya’s proprietary tool in an Agile environment which allows clients to input revenue and cost figures to compute detailed reports on multiple pivot points. Designed and implemented client-specific business rules to compute key performance indicators and other Airline metrics for client C-level executives. Configured standard IATA Contracts in the tool specific to the client for accurate computation on airport levied charges based on ownership and category of Aircraft. Finesse - Budget Management Delivered projected Financial statements for two terms FY-18-19 and FY-19-20 well before delivery deadlines for clients planning and restricting needs. Optimized existing Procure to Pay workflow process by implementing effective change management to enhance the Finesse tool for future Budget computation cycles. This implementation reduced the time by 2 months approximately. Worked on designing Reporting Structure and implemented 4 more reports for better Airline Metric insights. Worked on delivery activities that involved data processing, data analysis, pre, and post-processing activities on scheduled data, and ultimately reporting on a monthly basis. Finesse - New Flights Simulator Delivered a POC for a potential client to simulate and calculate operating cost figures of new airports/routes. Designed and developed intuitive Reports, Dashboard environments, and User Interface for POC. Collaborated with clients, stakeholders, and internally for requirement gathering, analyzing and mapping client’s needs/enhancements, customizing products accordingly, and consulting with various technical teams to provide solutions as per the delivery schedules.
Master's degree, Management Information Systems, General, University of Illinois Springfield
Bachelor's degree, Information Technology, Savitribai Phule Pune University