Headline

Enterprise B2B Writer & Editorial Strategist | Turning What Experts Know Into What Audiences Understand

About

I don't think the best B2B content starts with writing. It starts with asking the people closest to the work what they've learned. Experts who have spent years implementing systems, solving problems, working with clients, and watching their industries change often know things that can't be found in a research report. The challenge is turning that experience into ideas useful to people who haven't lived through the same things. That's why research is only one part of my process. I use industry research to understand what's already being said. Then I work with SMEs and internal resources to find what's missing: what they've observed firsthand, where their experience supports or challenges prevailing thinking, and what they've concluded from doing the work themselves. But research and expertise still aren't enough. I have to ask what I've learned from them. What does the evidence mean? Which assumptions does it challenge? What connections haven't been made? And what can I add rather than simply repeat? That's how I arrive at a point of view before I start worrying about how to write it. AI is also part of that thinking process. I use it as a brainstorming partner to challenge my reasoning, explore opposing arguments, pressure-test interpretations, and take ideas somewhere I hadn't considered. The goal isn't to outsource the thinking. It's to think more deeply. I've spent my career writing about businesses and technology across markets. Before joining Purple Iris, I wrote 300+ business profiles and cover stories featuring companies across the US, Europe, APAC, and the Middle East, spanning cloud, enterprise IT, cybersecurity, aerospace and defense, and other technology-led industries. I also interviewed 75+ CXOs, hearing firsthand how business and technology leaders think about their industries, companies, and challenges. Today, I write across enterprise IT, cloud, AI, data and analytics, finance and accounting, healthcare, and other complex B2B domains. My work spans thought leadership, guest posts, case studies, and other long-form content for CFOs, CIOs, CDOs, finance transformation, data and analytics, operations, and other enterprise leaders. Different subjects. Different audiences. Different formats. The standard remains the same. Good B2B content shouldn't simply tell readers what's already known. It should add something: an interpretation, a connection, a lesson from experience, or a point of view that helps someone see the subject differently. That's the standard I try to hold my work to.

Location

Bengaluru

AI stack

claude

openai

ChatGPT

ChatGPT Images

Microsoft Copilot

Work experience

Senior Business Writer at Purple Iris Communications, Jan 2026 - Present · 11 mos, India

Marketing Manager - Organic at Ditto Insurance, Feb 2025 - Nov 2025 · 10 mos, Bengaluru, Karnataka, India, Managed Organic Marketing (SEO) for Ditto Insurance through the content development of blog articles and pillar pages. Worked across several sub-teams, including the editorial team, insurance product experts, and SEO executives. Helped a team of 8 writers develop well-researched and actionable content for blog articles and pillar pages. Collaborated with subject matter experts to gain knowledge of the highly regulated insurance market and integrate their insights into the articles my team was writing. Created systems to improve turnaround times across writing as well as product SME and editorial reviews. Coordinated backlink strategies and keyword research to ensure Ditto’s DR (domain authority) was always rising and the content written was always updated periodically to keep their rankings on the first page of search engine results. Developed processes to ensure the publishing timelines were maintained even as the team of writers and number of articles grew.

Senior Editor and Team Lead at siliconindia, Apr 2022 - Jan 2025 · 2 yrs 10 mos, I lead a team of writers, driving the creation of compelling tech business articles tailored to B2B audiences. Collectively, my team and I develop targeted content strategies that enhance reader engagement and simplify the understanding of complex technical concepts. Beyond these responsibilities, I provide ongoing mentorship and feedback to the team, conducting performance reviews to ensure high editorial standards are consistently met. As a core member of my organization's editorial department, I also have experience in collaborating with sales, marketing, and design teams to align content with broader company objectives, while maintaining strict adherence to style guides and editorial standards.

Interviewer at siliconindia, Jan 2022 - Jan 2025 · 3 yrs 1 mo, I conduct interviews with C-suite executives from regions such as the U.S., U.K., MENA, and APAC, bringing a global perspective to my work. Whether through Zoom or MS Teams, I extract valuable business insights that inform articles across a wide range of sectors, ensuring each piece is rich with relevant, executive-level knowledge.

Copywriter at siliconindia, Jul 2018 - Apr 2022 · 3 yrs 10 mos, I produce business profiles and cover features on tech topics, specifically designed for B2B audiences. With a focus on delivering relevant and accurate content, I conduct thorough research to ensure each piece resonates with industry professionals. In addition, I edit and proofread all articles, maintaining a high standard of quality and consistency across every project.

Content Writer at Wheelstreet - Bike Rentals, Feb 2018 - Jun 2018 · 5 mos, Bengaluru, Karnataka, India

Education

Bachelor of Pharmacy - BPharm, Pharmacy, Principal K. M. Kundnani College of Pharmacy

Mumbai university

Public links

docs.google.com: https://docs.google.com/document/d/1cuXk9mygm-7mz4VHbxD5POFPXw0NjpRhjxwvuAIpgbM/edit?usp=drivesdk