--- title: "Nikhil Modi - Personal goal pursuit in New Delhi | Tal" description: "Meet Nikhil Modi, Product Manager | AdTech & B2B SaaS Platforms | Built a partner channel from 0 to $250K/quarter | Ex-KPMG based in New Delhi. AI stack includes claude code, gemini, and notion." image: "https://tal.club/meet/nikhil-modi/share-image" --- # Nikhil Modi on Tal ## Headline Product Manager \| AdTech & B2B SaaS Platforms \| Built a partner channel from 0 to $250K/quarter \| Ex\-KPMG ## About I build B2B SaaS products that make money for customers, and I care about the numbers that prove it\. For 3 years at Zelto \(formerly AdPushup\), I owned monetisation products on a SaaS platform used by web publishers worldwide\. I ran 25\+ A/B tests that shipped as 10\+ features and drove 8\-10% revenue growth\. One optimisation in our header bidding product lifted revenue 20% across the entire network\. I also built what the company did not have: a white\-label partner channel, reselling our products through platforms like Next Millennium, PubFuture and Admiral\. It grew from zero to $250K in peak quarterly revenue without adding a single salesperson\. What I learned there: shipping a feature is the easy part\. Adoption breaks without the structure underneath it, whether that is onboarding, SOPs or pricing\. I built those too, and took 40\+ hours a month of friction out of the business\. Other things I owned end\-to\-end: the Geniee post\-merger integration across two countries \(100%\+ revenue uplift for migrated customers\), GTM for three launches including an AI\-driven floor optimisation product, JTBD interviews with half of our top revenue accounts, and a vendor renegotiation that protected $83k\. Before that, I spent 3 years at KPMG in IT risk advisory, running a client\-facing PMO and assessing vendors for global firms\. Before that, I founded Utfive, a fake\-news detection startup incubated by Jharkhand Innovation Lab, and led a 12\-person team\. From mid\-2025, I took a planned career break after 6 years in industry, focused on family and independent product projects across AdTech and EdTech\. I am now back in product full\-time\. Open to Product Manager roles or Partnership roles in Adtech, B2B SaaS, and Consumer Tech\. Delhi NCR, Bengaluru, Hyderabad, Pune or remote\. Reach me at nikhil\_modi@yahoo\.com\. ## Location New Delhi ## AI stack claude code gemini notion perplexity v0 Figma Make ## Work experience Personal goal pursuit at Career Break, Jun 2025 \- Sep 2026 · 1 yr 4 mos, Koderma, Jharkhand, India, Planned career break after 6 years in industry, focused on independent product projects \(including in AdTech, EdTech, etc\.\), personal health and well\-being, and family\. Product Manager at AdPushup, Nov 2024 \- Jun 2025 · 8 mos, New Delhi · Hybrid, AdPushup \(now Zelto\) is a B2B SaaS revenue platform for web publishers\. \- Owned the monetisation product suite and roadmap on a B2B SaaS platform serving global publishers \- Shipped an optimisation feature in the header bidding product that increased revenue 20% across the network \- Renegotiated a vendor agreement that threatened a full resold product line, protecting $83k Associate Product Manager at AdPushup, May 2022 \- Nov 2024 · 2 yrs 7 mos, New Delhi · Hybrid, AdPushup \(now Zelto\) is a B2B SaaS revenue platform for web publishers\. \- Built a white\-label partner channel from scratch, reselling our products through platforms like Next Millennium, PubFuture and Admiral; grew to $250K peak quarterly revenue with no added sales headcount \- Led the Geniee post\-merger integration across two organisations and geographies: 75%\+ onboarding success, 100%\+ revenue uplift \- Ran 25\+ A/B tests that became 10\+ shipped features, driving 8\-10% revenue growth \- Owned GTM for three launches \(AMPlify, AdRecover, FloorSense\), onboarding 30\+ premium customers including NDTV and CBC \- Launched Framerate, a video product, onboarding 30\+ customers in two months \- Ran JTBD interviews with half of the top revenue accounts and turned findings into roadmap priorities \- Owned product team OKRs and built SOPs that removed 40\+ hours/month of operational work Associate Consultant at KPMG India, Apr 2021 \- May 2022 · 1 yr 2 mos, Bengaluru, \- Client\-facing PMO on third\-party risk engagements for global firms, owning timelines, stakeholder coordination and reporting \- Information security and vendor risk assessments for third parties of leading global firms \- Helped design an on\-site assessment framework for a leading global firm \- Promoted from Analyst to Associate Consultant in April 2021 Analyst at KPMG India, Jul 2019 \- Mar 2021 · 1 yr 9 mos, Bengaluru, Karnataka, India Founder & CEO at Utfive, Nov 2017 \- Jul 2019 · 1 yr 9 mos, Ranchi Area, India, Built a consumer app that used machine learning and NLP to score news articles for credibility, bias and hate content, and surface the key facts around any news event\. \- Led research on the core algorithm with the team, from prototype to production \- Selected for incubation by Jharkhand Innovation Lab with a prototype grant of \[settled figure\] \- Launched to 1,000\+ Play Store downloads in under a week and 1,500\+ in 20 days, reaching the top 5 in Play Store news rankings \- Built and led a 12\-member team from scratch; owned product design \(UX and UI\), growth strategy and marketing execution \- Pitched to investors and engaged state government officials directly \- Also built Digesst, a newsletter aggregator that brought national and international newsletters into one reader, as a second product Co\-founder and Product Head at LoWallet, Oct 2017 \- Dec 2017 · 3 mos, IIT \(ISM\), Dhanbad, Built a peer\-to\-peer card\-sharing platform that let students use each other's bank cards for online discounts, on a zero\-risk model with no defaults\. \- Expanded from NIFFT Ranchi to IIT \(ISM\) Dhanbad and BIT Sindri within a month \- Reached Rs 5 lakh in transaction volume in the first month ## Education Bachelor of Technology \(B\.Tech\.\), Manufacturing Engineering, National Institute of Advanced Manufacturing Technology Ranchi \(Formerly NIFFT\) 10\+2, Science, DAV Public School, B\. 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