Headline

Product Manager | AdTech & B2B SaaS Platforms | Built a partner channel from 0 to $250K/quarter | Ex-KPMG

About

I build B2B SaaS products that make money for customers, and I care about the numbers that prove it. For 3 years at Zelto (formerly AdPushup), I owned monetisation products on a SaaS platform used by web publishers worldwide. I ran 25+ A/B tests that shipped as 10+ features and drove 8-10% revenue growth. One optimisation in our header bidding product lifted revenue 20% across the entire network. I also built what the company did not have: a white-label partner channel, reselling our products through platforms like Next Millennium, PubFuture and Admiral. It grew from zero to $250K in peak quarterly revenue without adding a single salesperson. What I learned there: shipping a feature is the easy part. Adoption breaks without the structure underneath it, whether that is onboarding, SOPs or pricing. I built those too, and took 40+ hours a month of friction out of the business. Other things I owned end-to-end: the Geniee post-merger integration across two countries (100%+ revenue uplift for migrated customers), GTM for three launches including an AI-driven floor optimisation product, JTBD interviews with half of our top revenue accounts, and a vendor renegotiation that protected $83k. Before that, I spent 3 years at KPMG in IT risk advisory, running a client-facing PMO and assessing vendors for global firms. Before that, I founded Utfive, a fake-news detection startup incubated by Jharkhand Innovation Lab, and led a 12-person team. From mid-2025, I took a planned career break after 6 years in industry, focused on family and independent product projects across AdTech and EdTech. I am now back in product full-time. Open to Product Manager roles or Partnership roles in Adtech, B2B SaaS, and Consumer Tech. Delhi NCR, Bengaluru, Hyderabad, Pune or remote. Reach me at nikhil_modi@yahoo.com.

Location

New Delhi

AI stack

claude code

gemini

notion

perplexity

v0

Figma Make

Work experience

Personal goal pursuit at Career Break, Jun 2025 - Sep 2026 · 1 yr 4 mos, Koderma, Jharkhand, India, Planned career break after 6 years in industry, focused on independent product projects (including in AdTech, EdTech, etc.), personal health and well-being, and family.

Product Manager at AdPushup, Nov 2024 - Jun 2025 · 8 mos, New Delhi · Hybrid, AdPushup (now Zelto) is a B2B SaaS revenue platform for web publishers. - Owned the monetisation product suite and roadmap on a B2B SaaS platform serving global publishers - Shipped an optimisation feature in the header bidding product that increased revenue 20% across the network - Renegotiated a vendor agreement that threatened a full resold product line, protecting $83k

Associate Product Manager at AdPushup, May 2022 - Nov 2024 · 2 yrs 7 mos, New Delhi · Hybrid, AdPushup (now Zelto) is a B2B SaaS revenue platform for web publishers. - Built a white-label partner channel from scratch, reselling our products through platforms like Next Millennium, PubFuture and Admiral; grew to $250K peak quarterly revenue with no added sales headcount - Led the Geniee post-merger integration across two organisations and geographies: 75%+ onboarding success, 100%+ revenue uplift - Ran 25+ A/B tests that became 10+ shipped features, driving 8-10% revenue growth - Owned GTM for three launches (AMPlify, AdRecover, FloorSense), onboarding 30+ premium customers including NDTV and CBC - Launched Framerate, a video product, onboarding 30+ customers in two months - Ran JTBD interviews with half of the top revenue accounts and turned findings into roadmap priorities - Owned product team OKRs and built SOPs that removed 40+ hours/month of operational work

Associate Consultant at KPMG India, Apr 2021 - May 2022 · 1 yr 2 mos, Bengaluru, - Client-facing PMO on third-party risk engagements for global firms, owning timelines, stakeholder coordination and reporting - Information security and vendor risk assessments for third parties of leading global firms - Helped design an on-site assessment framework for a leading global firm - Promoted from Analyst to Associate Consultant in April 2021

Analyst at KPMG India, Jul 2019 - Mar 2021 · 1 yr 9 mos, Bengaluru, Karnataka, India

Founder & CEO at Utfive, Nov 2017 - Jul 2019 · 1 yr 9 mos, Ranchi Area, India, Built a consumer app that used machine learning and NLP to score news articles for credibility, bias and hate content, and surface the key facts around any news event. - Led research on the core algorithm with the team, from prototype to production - Selected for incubation by Jharkhand Innovation Lab with a prototype grant of [settled figure] - Launched to 1,000+ Play Store downloads in under a week and 1,500+ in 20 days, reaching the top 5 in Play Store news rankings - Built and led a 12-member team from scratch; owned product design (UX and UI), growth strategy and marketing execution - Pitched to investors and engaged state government officials directly - Also built Digesst, a newsletter aggregator that brought national and international newsletters into one reader, as a second product

Co-founder and Product Head at LoWallet, Oct 2017 - Dec 2017 · 3 mos, IIT (ISM), Dhanbad, Built a peer-to-peer card-sharing platform that let students use each other's bank cards for online discounts, on a zero-risk model with no defaults. - Expanded from NIFFT Ranchi to IIT (ISM) Dhanbad and BIT Sindri within a month - Reached Rs 5 lakh in transaction volume in the first month

Education

Bachelor of Technology (B.Tech.), Manufacturing Engineering, National Institute of Advanced Manufacturing Technology Ranchi (Formerly NIFFT)

10+2, Science, DAV Public School, B. S. City, Bokaro, Jharkhand