Headline

Relationship Officer @ AU SMALL FINANCE BANK | Driving Client Engagement and Growth

About

A PGDM student specializing in Finance and Marketing, with hands-on experience in digital marketing, sales operations, and financial analysis. Led a 5 member customer relationship team at Vior Naturals, driving sales and managing lead communication via WhatsApp and CRM systems. Interned at Chida Wellness, contributing to D2C and marketplace strategy, social media growth, and performance marketing. Previously worked as a Digital Marketing Intern, where I was promoted to Team Lead for delivering results in content strategy and lead generation. Proficient in financial storytelling, consumer behavior analysis, and using data to drive decision-making. Skilled in project evaluation, business growth strategy, and client engagement.

Location

Greater Bengaluru Area

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Work experience

Relationship Officer at AU SMALL FINANCE BANK, Feb 2026 - Present · 10 mos, Bengaluru, Acquired newly registered businesses across the zone, onboarding them onto customized Current Account offerings and foundational merchant services. Expanded portfolio wallet share by cross-selling working capital solutions, including Business Loans, Overdraft facilities, and corporate Credit Cards based on client requirements. Built and managed relationships with HNIs and Senior Citizens, growing the branch deposit base through Fixed Deposit structures and other investment products.

Social Media Marketing Intern at Vior International, Mar 2025 - Aug 2025 · 6 mos, Bengaluru, Managed end-to-end Meta Ads campaigns for 5 clients, owning the full workflow from audience segmentation, creative scripting, and video editing to campaign publishing and performance optimisation, consistently generating qualified leads. Developed 150+ digital content pieces across formats including social media captions, product descriptions, ad scripts, campaign copies, and email sequences, maintaining consistent brand voice across all channels. Grew a brand's Instagram account by 1,000+ organic followers through storytelling-led short-form content and targeted campaign scripts tailored to specific audience segments. Wrote high-conversion copy for Amazon Seller Central listings, PayU onboarding pages, and e-commerce product pages, improving product visibility and customer engagement by 20%. Produced high-impact email and WhatsApp marketing copy that improved lead response rates and conversion outcomes by 20%. Leveraged AI tools to streamline content ideation, editing, and delivery, reducing content turnaround time by 40% and enabling the team to scale output efficiently. Built and maintained Excel dashboards to track campaign performance, content status, and conversion metrics, improving reporting accuracy by 20% and enabling faster optimisation decisions. Collaborated with cross-functional teams including design, client managers, and distribution to align messaging and ensure timely delivery of campaign assets.

Education

Bachelor of Business Administration - BBA, Marketing, Birla Institute of Technology, Mesra

PGDM, Finance & Marketing, INDUS BUSINESS ACADEMY - IBA, BANGALORE