About
5+ years driving measurable ROI across Google Ads, Meta, Programmatic (DV360, SA360), and Paid Social — for high-growth brands like Eyewa and Swiggy. At Eyewa (MENA's leading eyewear brand), I owned a $1M quarterly paid media budget across 4 international markets and delivered: • 400% ROI improvement through data-driven multi-channel strategy • 120% ROAS uplift via PMax & Advantage+ signal optimisation • 20% CPA reduction while scaling spend by 10% • 99% Google Shopping product match rate • New market expansion into Bahrain, Qatar & Kuwait At Swiggy (India's largest food delivery platform), I scaled paid acquisition across Google Ads, Facebook/Instagram, DV360, Criteo, RevX, Moloco, and Affiliate channels — managing end-to-end user acquisition with clean Appsflyer tracking and Adobe Analytics reporting. 𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴: ✅ Full-funnel paid media strategy (Search · Display · Social · Programmatic) ✅ Budget ownership & P&L accountability ($1M+ quarterly) ✅ Attribution modelling & custom measurement frameworks ✅ Multi-market campaign management (UAE, KSA, Kuwait, Bahrain, Qatar) ✅ Platforms: Google Ads · SA360 · DV360 · Meta Ads · Bing · Apple Ads · Snapchat · Criteo · Moloco · Appsflyer · Google Data Studio 🟢 Currently available | Open to remote & international roles | Immediate joiner Let's connect if you're looking for a performance marketer who can own budgets, move fast, and deliver measurable growth.
Work experience
Performance Marketing manager at Pronto, May 2026 - Present · 5 mo, Bangalore
Senior Performance Marketing Specialist at Eyewa, Jan 2025 - Sep 2025 · 8 mo, Bangalore
Performance marketing lead at Swiggy, Jun 2022 - Dec 2024 · 2 y 6 mo, Bengaluru, Karnataka, India
Senior Executive - Performance marketing at Swiggy, Oct 2021 - May 2022 · 8 mos, Bangalore Urban, Karnataka, India
Digital Marketing Executive at Liliyum Patisserie, Apr 2021 - Oct 2021 · 7 mos, Bangalore Urban, Karnataka, India
Operations Center Manager at The Little Gym India, Feb 2020 - Mar 2020 · 2 mos, Bengaluru, Karnataka, India
Facility manager at FIONIS, May 2019 - Feb 2020 · 10 mos, Greater Chennai Area
Customer Relationship Management Manager at Decathlon Sports India, Aug 2018 - Apr 2019 · 9 mos, Greater Chennai Area
Education
Master of Business Administration, Sports management, Tamilnadu Physical Education and Sports University, Chennai
B. Com, Business/Commerce, General, Pandit Ravi Shankara Shukla University, Raipur
