Headline

Growth Strategy Advisor to Technology Company CXOs | GTM | AI Services Strategy | Capability Building

About

Technology companies grow when their leaders make the right calls on strategy, market positioning, and go-to-market execution. For over 16 years, I have been the advisor in the room when those calls are being made. As a Partner at Zinnov, I have worked directly with CEOs, Heads of Sales, and Strategy leaders across technology and IT services companies in India and the US, helping them define where to play, how to differentiate, and how to build the commercial capabilities to win. My engagements have spanned 30+ companies across pure play IT services, engineering and R&D services, and digital technology firms. Earlier in my career, I worked in corporate strategy at Hewlett-Packard and in IT consulting at Fujitsu, which gave me an inside view of how large technology companies think about markets and competition. The work I do sits at the intersection of strategy and execution. I help leadership teams move from broad ambition to specific, actionable growth plans - covering market positioning, offering design, account strategy, and joint GTM with technology partners. I am comfortable both shaping the thinking at the top and working through the details that make strategy real. The problems I work on most often sit at the top of a technology company's agenda - how to differentiate in an increasingly commoditised market, how to build offerings that resonate with enterprise buyers, how to align sales and delivery around a coherent growth strategy, and how to identify and pursue the right market opportunities before competitors do.

Location

Bengaluru

Work experience

Partner at Zinnov, Jun 2013 - Present · 13 yrs 1 mo, Bengaluru, Karnataka, India, Zinnov is a global technology-focused advisory firm. Over 13 years I have worked with leadership teams of technology and IT services companies across India and the US, advising CXOs on growth strategy, market positioning, and commercial capability building. Growth Strategy and Market Expansion Advised 30+ technology and IT services companies on growth strategy, covering vertical expansion, new market entry, and geographic growth. Helped clients identify and pursue the right opportunities across enterprise segments in the US and India markets. Offering Design and Capability Building Worked with leadership teams to design, position, and launch differentiated service offerings across digital engineering, AI services, cloud, and managed services. Translated market dynamics and buyer signals into propositions that resonated with enterprise decision makers. GTM Strategy and Execution Developed and executed go-to-market strategies covering value proposition definition, account GTM, vertical GTM, and technology partner GTM programs. Supported execution through CXO roundtables, industry workshops, and conference platforms including Nasscom forums. Business Development Led business development efforts resulting in significant new client engagements across mid-size and large technology services firms. Built commercial proposals and advisory frameworks that converted senior leadership conversations into long-term client relationships. Team Leadership Built, managed, and mentored a consulting team combining analytical depth with practical commercial thinking. Industry Presence Regular speaker and moderator at industry platforms including the Nasscom and Zinnov Confluence, engaging with senior technology and IT services leaders on growth, AI, and market strategy themes.

Consultant at Hewlett-Packard, May 2011 - May 2013 · 2 yrs 1 mo, Greater Bengaluru Area, Part of HP's corporate strategy function, working with the Growth Markets Organization on market entry and expansion strategy across Southeast Asia, Middle East, Africa, and Latin America. Developed Total Addressable Market models across 180 countries and built financial frameworks to define revenue targets for HP's emerging market business units.

IT Consultant at Fujitsu Consulting India, Apr 2006 - May 2009 · 3 yrs 2 mos, Pune/Pimpri-Chinchwad Area, Worked in the consulting and product team for Fujitsu Macroscope, an integrated framework for business transformation and digital technology initiatives. Contributed to feature design, quality assurance, and delivery of product modules used by enterprise clients globally.

Education

MBA, Finance, Symbiosis Institute of Business Management (SIBM) Bengaluru

Bachelor of Engineering, Electronics, Savitribai Phule Pune University