Headline

Brand Manager | Consumer & Growth Marketing | Brand Strategy | Integrated Marketing | Building High-Growth Consumer Brands at Reliance Retail

About

I help consumer brands turn insights into marketing that builds awareness, drives growth, and creates lasting customer loyalty. As a Brand Manager at Reliance Retail, I work at the intersection of consumer insight, brand strategy, creativity, and execution to build marketing campaigns that strengthen brand equity, accelerate customer acquisition, and drive engagement. My experience spans integrated marketing across ATL, BTL, Digital, CRM, and partnerships, with a strong focus on the fast-paced world of quick commerce and retail. Over the past few years, I've led cross-functional initiatives involving creative, media, analytics, product, and category teams to bring impactful campaigns to life. I enjoy translating consumer behavior into marketing strategies that are both creatively compelling and commercially effective. Through the Reliance Emerging Leaders Program, I've had the opportunity to work across multiple businesses, giving me a broad understanding of consumer brands, digital ecosystems, and growth-focused marketing. This has helped me develop a data-informed yet consumer-first approach to solving marketing challenges. I'm particularly passionate about building brands that create lasting consumer connections while delivering measurable business outcomes. Whether it's launching new propositions, executing integrated campaigns, or optimizing customer journeys, I'm driven by marketing that makes an impact. I'm always excited to connect with professionals who are passionate about Brand Marketing, Consumer Marketing, Growth Marketing, FMCG, Retail, Quick Commerce, and Digital Marketing. If you're looking to build brands that people love and businesses value, let's connect.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Work experience

Brand Manager at Reliance Retail, Jul 2024 - Present · 2 yrs 4 mos, Mumbai, Maharashtra, India, Brand Marketing | Consumer Marketing | Growth Marketing | Integrated Marketing Own end-to-end brand strategy and execution for JioMart, driving integrated marketing initiatives that strengthen brand awareness, customer acquisition, and engagement across grocery and quick commerce. Key Highlights -> Lead integrated marketing campaigns across ATL, BTL, Digital, CRM, Social, Print, Radio, and TV, delivering consistent consumer experiences across channels. -> Spearheaded the launch and marketing of JioMart Quick, helping establish its positioning around speed, value, and convenience through 360° campaigns. -> Planned and executed marquee campaigns, including JioUtsav, Wow & Now Sale, Fayda Campaign, and seasonal marketing properties. -> Collaborated with media, analytics, category, product, CRM, and creative teams to develop insight-led marketing strategies and GTM plans. -> Managed multiple creative and media agency partners to ensure timely execution across all customer touchpoints. -> Delivered campaigns generating 75%+ audience reach and 887+ TV GRPs across IPL, GEC, News, and digital platforms. -> Supported initiatives that contributed to 10 lakh+ daily orders and significant growth in customer acquisition. -> Led BTL activations across 2,277+ residential societies, creating 20,000+ consumer touchpoints across major metro markets. -> Supported expansion marketing for 280+ dark store launches and rollout initiatives for 400+ Flamingo stores. -> Used campaign analytics, consumer insights, GA4, AppsFlyer, and CRM data to optimize marketing performance and improve customer engagement. Skills: Brand Management • Consumer Marketing • Growth Marketing • Brand Strategy • Integrated Marketing • CRM • ATL • BTL • Digital Marketing • Campaign Management • Stakeholder Management • Consumer Insights

Reliance Industries Limited at Reliance Industries Limited, Jun 2023 - Present · 3 yrs 5 mos, Mumbai, Maharashtra, India, Selected as part of the Reliance Emerging Leaders Program (RELP), a prestigious cross-functional fast-track leadership initiative at Reliance Industries Limited, providing exposure across business verticals through rotational stints. Stint 2 | Product Manager | JioAds (Jan 2024 – Jun 2024) Worked at the intersection of engineering, UX, and business to accelerate JioAds, Reliance's proprietary ad-tech platform. → Improved product time-to-market by 40% through sprint prioritisation and cross-functional alignment → Anchored 60%+ feature adoption within 3 months of launch via 30+ user research sessions → Benchmarked product performance against Google Ads and Meta Ads Manager to sharpen competitive positioning Stint 1 | Area Sales Manager | Reliance Consumer Products (Jun 2023 – Dec 2023) Covered retail sales across Bihar, Delhi NCR, Uttar Pradesh & Uttarakhand for home care product categories. → Improved sales conversion rates by 15% by rolling out an optimised POSM strategy across 500+ general trade outlets → Strengthened brand recall by 25% among 40,000+ consumers through a INR 75 Lakh BTL programme → Grew Home-care sell-through by 20% by deploying a structured promoter engagement programme across 40+ retail locations

WiSE Intern at Wipro, Apr 2022 - Jun 2022 · 3 mos, Bengaluru, Karnataka, India, → Conducted market analysis and sizing for enterprise technology segments to support go-to-market strategy formulation → Prepared Request for Proposal (RFP) responses and competitive benchmarking for client-facing pitches → Collaborated with cross-functional teams on business research and data synthesis for strategy presentations

RF Engineer at Huawei Technologies India, Jul 2020 - Nov 2020 · 5 mos, Bengaluru, Karnataka, India

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management, Pune

Bachelor of Engineering - BE, Telecommunications Engineering, B. M. S. College of Engineering