Headline

Product @smallcase | Mutual funds | Broker Integrations and Partnerships

About

I am a Product Manager driven by the challenge of building financial products from 0–1 and scaling them into high-growth engines. I specialize in navigating complex regulatory landscapes, deep-tier infrastructure integrations, and automating operations to drive systemic efficiency. At smallcase, I architected a comprehensive Mutual Funds execution stack from the ground up. My focus is on technical excellence and reliability, maintaining industry-leading transaction success rates across major RTAs like CAMS and KFintech. I thrive at the intersection of product strategy and operational scale. Whether it’s migrating legacy broker APIs to unlock new revenue streams or deploying low-code automation to reach peak process efficiency, I focus on building systems that don't just work, but scale without friction. Core Expertise: 0–1 Product Launch & GTM: Expert in taking complex investment products from concept to full market-readiness. Fintech Infrastructure: Deep experience with RTA ecosystems, MFU, EOP frameworks, and multi-modal payment stacks (UPI, NB & eNACH). Growth & Scaling: Proven track record of achieving multi-fold year-over-year growth in transaction volume and value. Operational Excellence: Passionate about using automation and workflow redesign to slash manual overhead and improve customer experience TAT. I am always keen to connect with fellow builders, fintech enthusiasts, and anyone passionate about the future of wealthtech.

Location

Bengaluru

AI stack

claude code

claude

gemini

n8n

Granola

Vercel AI SDK

Work experience

Product Manager at smallcase, May 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, * Led the end-to-end API integration of partner right from API testing, API documentation, project planning, resource allocation and timeline management. * Handled API version migration end-to-end for two partners and successfully delivered with adherence to partner timelines thereby ensuring additional revenue. * Responsible for implementing features as mandated by the regulators within deadline which required feature definition, prioritisation and managing internal stakeholders

Product Manager at HDFC Bank, Feb 2020 - May 2022 · 2 yrs 4 mos, Greater Chennai Area, * Managed the API integrations to build Loan on Credit Card journey on a webform by managing multiple stakeholders resulting in an incremental business impact of 500Crore a month * Developed and delivered multiple features across business units resulting * Key player in product integration on chatbot and external partner apps * Responsible for driving business through digital marketing channels and scaled up digital business by 40% YoY * Part of an agile scrum POD responsible for ideation and testing of innovative digital product offering resulting in identification of micro-lift segments * Strategised and implemented pricing interventions which resulted in 10% increase in EMI business * Set up analytics dashboard accessible for business teams to track real time performance

Sales And Marketing Associate at Pi Beam Labs, Apr 2019 - Feb 2020 · 11 mos, Greater Chennai Area, * Developed market for electric tricycle by leveraging unconventional markets thereby inreasing revenue by 1.5x in 6 months. * Developed rental business models for e-trikes and e-bikes * Single handedly managed brand communications for PiBeam Labs Pvt. Ltd.

Sales Trainee at Mahindra Truck and Bus Division, Jun 2018 - Apr 2019 · 11 mos, Greater Vijayawada District, * Organised events to promote products to customers and financiers with a budget of 5 Lakh which helped in closing 12 units sale. * Conceptualised and implemented customised marketing communications for customers in the local language

Summer Trainee at Wipro Consumer Care and Lighting, Apr 2017 - May 2017 · 2 mos, Greater Hyderabad Area, TITLE : Enhancement of Wipro "Star Outlet Program" to achieve a value salience of 20%. *Interacted with 1532 retailers in Hyderabad region to assess outlets' eligibility to enrol for Wipro Star Outlet Program *Negotiated 116 retailers to enroll and 72 retailers to be removed from the Wipro Star Outlet Program *Framed permanent journey plan (PJP) for 7 salesmen

Education

Master of Business Administration - MBA, Marketing, Bharathidasan Institute of Management Tiruchirapalli

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Gayatri Vidya Parishad College of Engineering (Autonomous), 530048(CC-13)