About
Wrigley’s started off as a soap company which sold a chewing gum along with every can of baking powder. The chewing gum ended up being a bigger hit than the detergent and that’s how one of the biggest chewing gum companies was born. Something similar happened with me when I was pitching my final year project while pursuing an Engineering degree. I realised I enjoyed communicating solutions more than merely designing them. A part of me came alive while presenting and convincing people. I realized this was something I wanted to pursue but I wanted to test the waters first and ended up with a couple of stints at Advertising firms and that’s where the Marketing bug bit me. I was amazed by how solutions aren’t just solutions but stories that needs to be communicated. After traversing the streets of copy-writing, content writing and business development I signed up with a business school. After joining, subjects like Integrated Marketing Communication, Brand Management, Digital Marketing seemed to validate that I was on the right path. But I wanted to leverage my Advertising experience coupled with all the knowledge I was getting exposed to everyday and that’s when Alumni relations spiked my curiosity. It gave me an opportunity to interact with an Alumni base of 5000+ managers across 28 years. From drafting an invite mail for the Alumni Meet to organizing these meets across cities like Delhi, Bengaluru, Mumbai and Pune it gave me the opportunity to lead a team, make corporate presentations and talk to some of the most distinguished people in the industry. I along with my team had a Wrigley’s moment again when we decided to build synergies between the existing Batch and the alumni by means of speed networking sessions, research papers and B-School competition mentoring. After securing an internship with GoDigit General Insurance Ltd. in the strategic planning unit I worked on improving the company’s first health product through a bench-marking model. A completely unknown territory taught me how challenges become your best experiences. Through my second year I continued my tryst with the Alumni Relations, improving our engagement with the alumni. At the same time my curriculum ensured that I was getting exposure to data visualization tools like Tableau and PowerBI. Learning fascinating things like Game Theory and Conflict and negotiation. Something that I cannot add to my LinkedIn profile but without which my introduction would be incomplete is my love for movies (Yes, I have watched the entire IMD top 250) and my love for the game of Squash.
Work experience
Senior Manager at Groww, Jan 2024 - Present · 2 yrs 9 mos, Bengaluru, - Define product vision, strategy and roadmap for high-scale investment and payments platforms. - Translate customer, business and regulatory requirements into scalable product solutions - Partner with Engineering, Design and Operations to build, launch and iterate products across Mutual Funds, IPOs, Trading and Lending - Drive ecosystem partnerships with banks, NPCI, SEBI, ICCL, NCL and fintech partners to enable new capabilities - Own commercial strategy, pricing and partner performance to improve business outcomes and optimize costs - Analyze customer behavior, product metrics and market trends to identify growth opportunities and improve product performance. - Lead GTM planning and stakeholder alignment for strategic product launches.
Product Manager | Merchant Acquiring at Axis Bank, Aug 2020 - Jan 2024 · 3 yrs 6 mos, Mumbai, Maharashtra, India, - Managing roadmap to profitability for existing merchants - Working with cross functional teams like sales and tech to translate ground level requirements into processes and products - Monitoring and analysis of P&L for the Merchant Acquiring - Impact analysis and strategy for change in business outlook - Driving campaigns to increase merchant engagement - Conceptualization and execution of national level campaigns to drive top line
Alumni Coordinator at Symbiosis Institute of Management Studies, Apr 2019 - Aug 2020 · 1 yr 5 mos, Pune
Summer Intern at Digit Insurance, Apr 2019 - Jun 2019 · 3 mos, Bengaluru Area, India, - Bench marking of health insurance product - Competitor and industry analysis - Content curation for insurance documents
Business Development at DrumUp Media, Jul 2017 - Oct 2017 · 4 mos, Pune Area, India
Education
Master of Business Administration - MBA, Marketing/Marketing Management, General, Symbiosis institute of Management Studies
Bachelor of Engineering - BE, Computer Science, Vishwakarma Institute of information technology
