---
title: "Nikhil Bhosale - Brand Manager in Mumbai Metropolitan Region | Tal"
description: "Meet Nikhil Bhosale, Brand Manager | GTM · ATL · Consumer Campaigns | Scaled a Consumer App to 25Mn Downloads | MICA based in Mumbai Metropolitan Region. AI stack includes claude, openai, and ChatGPT Images. Explore public work links including nibho.com."
image: "https://tal.club/meet/nikhil-bhosale/share-image"
---

# Nikhil Bhosale on Tal

## Headline

Brand Manager \| GTM · ATL · Consumer Campaigns \| Scaled a Consumer App to 25Mn Downloads \| MICA

## About

Brand Manager with 3 years of experience in brand strategy, consumer GTM, and integrated campaign management\. MICA alumnus\. What I've built: → Led PayZapp's brand repositioning — scaled daily downloads from \~8K to \~100K, 25Mn\+ total downloads → Managed ₹230Cr\+ annual media investment across TV, CTV, Digital, OOH and Print → Built brand health frameworks: \+700 bps aided recall · \+800 bps brand consideration · \+100 bps top\-of\-mind → Executed campaigns across 8\+ Indian languages; managed 15\+ agency and vendor partners Core strengths: Brand Positioning · GTM Strategy · ATL & Digital Campaigns · Consumer Insights · Agency Management Silver Star Award FY25 · Key Performer – Brand Team FY25

## Location

Mumbai Metropolitan Region

## AI stack

claude

openai

ChatGPT Images

Microsoft Copilot

## Work experience

Brand Manager at HDFC Bank, May 2023 \- Present · 3 yrs 5 mos, India, Lead brand strategy, GTM, and integrated campaign delivery across HDFC Bank's consumer\-facing portfolios\. PayZapp 2\.0 — Brand Repositioning & GTM Repositioned PayZapp from an HDFC\-only perception to a universal UPI app and designed phased GTM across cricket, GEC, performance marketing, and IPL Scaled daily downloads to a peak of \~100K; delivered 25Mn\+ total downloads and 10Mn\+ registrations Integrated Media & Campaigns Manage ₹230Cr\+ in annual media investment across TV, CTV, OOH, Print, and Radio Delivered 14%\+ buying efficiencies; manage 15\+ agency and vendor partners Execute campaigns across 8\+ Indian languages Brand Health & Insights Built brand health tracking frameworks: \+700 bps aided recall · \+800 bps brand consideration · \+100 bps top\-of\-mind NPS and satisfaction analysis across 30\+ product categories; applied AI\-assisted models for campaign pattern recognition

Digital Marketing Intern at CoinDCX, Apr 2022 \- Jul 2022 · 4 mos, Mumbai, Maharashtra, India, Supported YouTube content strategy and in\-app digital growth for one of India's leading crypto exchanges\. · Contributed to 30% YouTube channel growth and the 100K subscriber milestone within a 4\-month internship · Push notification campaigns drove 125K\+ views; developed sequencing playbook across social and in\-app · Hands\-on exposure to organic growth strategy, content scheduling, and community engagement for a high\-growth consumer fintech brand

Sales Engineer at Halward, Oct 2019 \- Apr 2020 · 7 mos, Pune Division, Maharashtra, India, First professional role — built early foundations in client management, B2B sales cycles, and solution execution\. · Managed end\-to\-end project delivery for industrial clients including Cipla, Nyati, and Fuji Electric · Generated leads through on\-ground field visits; developed instincts for customer pain points and commercial conversations

## Education

PDGM\-C, Strategic marketing and communication, Mudra Institute Of Communications\(MICA\)

Bachelor of Engineering \(BE\), JSCOE

## Public links

- nibho\.com: https://nibho\.com/

[View the original profile](https://tal.club/meet/nikhil-bhosale)

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