Nikhil Bhosale profile photo 2 on Tal
Nikhil Bhosale profile photo 1 on Tal
Nikhil Bhosale profile photo 2 on Tal
Nikhil Bhosale profile photo 1 on Tal

Nikhil Bhosale

Brand Manager | GTM · ATL · Consumer Campaigns | Scaled a Consumer App to 25Mn Downloads | MICA

Mumbai Metropolitan Region

4+ years of work experience

HDFC Bank
May 20233 yrs 5 mosPresent

India

Lead brand strategy, GTM, and integrated campaign delivery across HDFC Bank's consumer-facing portfolios. PayZapp 2.0 — Brand Repositioning & GTM Repositioned PayZapp from an HDFC-only perception to a universal UPI app and designed phased GTM across cricket, GEC, performance marketing, and IPL Scaled daily downloads to a peak of ~100K; delivered 25Mn+ total downloads and 10Mn+ registrations Integrated Media & Campaigns Manage ₹230Cr+ in annual media investment across TV, CTV, OOH, Print, and Radio Delivered 14%+ buying efficiencies; manage 15+ agency and vendor partners Execute campaigns across 8+ Indian languages Brand Health & Insights Built brand health tracking frameworks: +700 bps aided recall · +800 bps brand consideration · +100 bps top-of-mind NPS and satisfaction analysis across 30+ product categories; applied AI-assisted models for campaign pattern recognition
CoinDCX
Apr 20224 mosJul 2022

Mumbai, Maharashtra, India

Supported YouTube content strategy and in-app digital growth for one of India's leading crypto exchanges. · Contributed to 30% YouTube channel growth and the 100K subscriber milestone within a 4-month internship · Push notification campaigns drove 125K+ views; developed sequencing playbook across social and in-app · Hands-on exposure to organic growth strategy, content scheduling, and community engagement for a high-growth consumer fintech brand
Halward
Oct 20197 mosApr 2020

Pune Division, Maharashtra, India

First professional role — built early foundations in client management, B2B sales cycles, and solution execution. · Managed end-to-end project delivery for industrial clients including Cipla, Nyati, and Fuji Electric · Generated leads through on-ground field visits; developed instincts for customer pain points and commercial conversations

Nikhil’s AI Stack

claude
claude
openai
openai
ChatGPT Images
ChatGPT Images
Microsoft Copilot
Microsoft Copilot

Education

PDGM-C, Strategic marketing and communication

Mudra Institute Of Communications(MICA)

20212 yrs2023

Bachelor of Engineering (BE)

JSCOE

20154 yrs2019

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Headline

Brand Manager | GTM · ATL · Consumer Campaigns | Scaled a Consumer App to 25Mn Downloads | MICA

About

Brand Manager with 3 years of experience in brand strategy, consumer GTM, and integrated campaign management. MICA alumnus. What I've built: → Led PayZapp's brand repositioning — scaled daily downloads from ~8K to ~100K, 25Mn+ total downloads → Managed ₹230Cr+ annual media investment across TV, CTV, Digital, OOH and Print → Built brand health frameworks: +700 bps aided recall · +800 bps brand consideration · +100 bps top-of-mind → Executed campaigns across 8+ Indian languages; managed 15+ agency and vendor partners Core strengths: Brand Positioning · GTM Strategy · ATL & Digital Campaigns · Consumer Insights · Agency Management Silver Star Award FY25 · Key Performer – Brand Team FY25

Location

Mumbai Metropolitan Region

AI stack

claude

openai

ChatGPT Images

Microsoft Copilot

Work experience

Brand Manager at HDFC Bank, May 2023 - Present · 3 yrs 5 mos, India, Lead brand strategy, GTM, and integrated campaign delivery across HDFC Bank's consumer-facing portfolios. PayZapp 2.0 — Brand Repositioning & GTM Repositioned PayZapp from an HDFC-only perception to a universal UPI app and designed phased GTM across cricket, GEC, performance marketing, and IPL Scaled daily downloads to a peak of ~100K; delivered 25Mn+ total downloads and 10Mn+ registrations Integrated Media & Campaigns Manage ₹230Cr+ in annual media investment across TV, CTV, OOH, Print, and Radio Delivered 14%+ buying efficiencies; manage 15+ agency and vendor partners Execute campaigns across 8+ Indian languages Brand Health & Insights Built brand health tracking frameworks: +700 bps aided recall · +800 bps brand consideration · +100 bps top-of-mind NPS and satisfaction analysis across 30+ product categories; applied AI-assisted models for campaign pattern recognition

Digital Marketing Intern at CoinDCX, Apr 2022 - Jul 2022 · 4 mos, Mumbai, Maharashtra, India, Supported YouTube content strategy and in-app digital growth for one of India's leading crypto exchanges. · Contributed to 30% YouTube channel growth and the 100K subscriber milestone within a 4-month internship · Push notification campaigns drove 125K+ views; developed sequencing playbook across social and in-app · Hands-on exposure to organic growth strategy, content scheduling, and community engagement for a high-growth consumer fintech brand

Sales Engineer at Halward, Oct 2019 - Apr 2020 · 7 mos, Pune Division, Maharashtra, India, First professional role — built early foundations in client management, B2B sales cycles, and solution execution. · Managed end-to-end project delivery for industrial clients including Cipla, Nyati, and Fuji Electric · Generated leads through on-ground field visits; developed instincts for customer pain points and commercial conversations

Education

PDGM-C, Strategic marketing and communication, Mudra Institute Of Communications(MICA)

Bachelor of Engineering (BE), JSCOE

Public links

nibho.com: https://nibho.com/