Developed and executed multi-touch email marketing campaigns and automated sales sequences using Outplay and Mixmax. Leveraged Apollo.io extension for targeted lead generation and building high-quality prospect lists. Crafted compelling and personalised email copy, including subject lines and calls-to-action (CTAs), to maximize engagement. Monitored and analysed key email marketing metrics (open rates, CTR, reply rates) to generate reports and guide future strategies. Managed and segmented email lists to ensure targeted communication and maintain database hygiene. Employed MS Word Mail Merge for dispatching personalised bulk communications for specific outreach initiatives.