---
title: "Niharika Sharma - AVP - Marketing & Sales in Gurugram | Tal"
description: "Meet Niharika Sharma, Revenue Multiplier | Driving SaaS Pipeline & GTM at SaveIN (YC W22) | ABM, Lifecycle & Enterprise Growth | Ex-Freshworks based in Gurugram. AI stack includes claude, manus, and notion."
image: "https://tal.club/meet/niharika-sharma-2/share-image"
---

# Niharika Sharma on Tal

## Headline

Revenue Multiplier \| Driving SaaS Pipeline & GTM at SaveIN \(YC W22\) \| ABM, Lifecycle & Enterprise Growth \| Ex\-Freshworks

## About

I lead B2B SaaS marketing with a strong focus on GTM execution, enterprise growth, and revenue alignment\. Currently, I’m the Associate Vice President of Marketing at SaveIN \(YC W22\), where I built the marketing and GTM function from the ground up — spanning demand generation, ABM, lifecycle marketing, product positioning, partnerships, and CXO programs\. I work closely with sales and leadership to drive enterprise deals, accelerate adoption, and build retention\-led growth motions\. My role includes building and managing cross\-functional teams, shaping go\-to\-market strategy, and ensuring marketing directly supports revenue outcomes\. In my previous engagements, I led regional marketing across multiple regions partnering closely with sales and SDR teams to drive enterprise pipeline through ABM programs, advocacy initiatives, and high\-impact events\. What I bring: • Strong GTM and ABM leadership in B2B SaaS • Deep experience with enterprise sales alignment • Lifecycle, retention, and adoption\-focused marketing • CXO engagement, partnerships, and events • Team building in high\-growth environments I enjoy working in fast\-scaling, product\-led or sales\-led SaaS environments where marketing is expected to own outcomes — not just activity but with freedom for being creative\!

## Location

Gurugram

## AI stack

claude

manus

notion

openai

openclaw

perplexity

## Work experience

AVP \- Marketing & Sales at SaveIN, Dec 2024 \- Jul 2026 · 1 yr 8 mos, Gurugram, Haryana, India, \-Built and scaled the GTM and revenue marketing function from scratch \-Led enterprise demand generation and ABM programs in close alignment with sales \-Owned end\-to\-end sales motions for strategic accounts, from lead generation to closure \-Drove cross\-sell and upsell through product marketing and lifecycle communication \-Built and managed a multi\-disciplinary sales, marketing, and ops team \-Led CXO programs, partnerships, and industry events to strengthen enterprise relationships \-Shaped brand narrative through PR, content, and thought leadership initiatives

Head of Marketing at Hyperbots Inc\., Feb 2024 \- Jun 2024 · 5 mos, Bengaluru, Karnataka, India

Head of Growth at Zonka Feedback, Jan 2023 \- Aug 2023 · 8 mos, Gurugram, Haryana, India, At Zonka Feedback, What I do is to: \-Analyze user behavior and campaign performance data to optimize growth strategies \-Collaborate with cross\-functional teams to align on growth initiatives Create and manage campaigns across social media, email, and paid advertising \-Monitor key metrics and report progress towards growth goals \-Host and participate in podcasts/webinars to educate and engage our audience \-Collaborate with the content team to produce high\-quality podcast content \-Cultivate customer relationships to drive advocacy and positive word\-of\-mouth \-Manage growth marketing team and support their professional development

Founder at The Sandwich Company, Sep 2022 \- Mar 2023 · 7 mos, Greater Delhi Area, The Sandwich Company was born with the idea of making sandwich eating effortless\! We are working days and nights to make your sandwich experience memorable\.

Member at s11s, Jun 2022 \- Jul 2025 · 3 yrs 2 mos

## Education

Master’s Degree, Business Administration and Management, General, Brunel University of London

Bachelor of Arts \(B\.A\.\) hons\., Design and Visual Communications, General, Nottingham Trent University

[View the original profile](https://tal.club/meet/niharika-sharma-2)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/niharika-sharma-2#person",
      "name": "Niharika Sharma",
      "url": "https://tal.club/meet/niharika-sharma-2",
      "image": "https://tal.club/meet/niharika-sharma-2/profile-photo.jpg",
      "description": "Meet Niharika Sharma, Revenue Multiplier | Driving SaaS Pipeline & GTM at SaveIN (YC W22) | ABM, Lifecycle & Enterprise Growth | Ex-Freshworks based in Gurugram. AI stack includes claude, manus, and notion.",
      "jobTitle": "AVP - Marketing & Sales",
      "worksFor": {
        "@type": "Organization",
        "name": "SaveIN"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "AVP - Marketing & Sales"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Gurugram"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Brunel University of London"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Nottingham Trent University"
        }
      ],
      "knowsAbout": [
        "claude",
        "manus",
        "notion",
        "openai",
        "openclaw",
        "perplexity"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/niharika-sharma-2#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/niharika-sharma-2#webpage",
      "url": "https://tal.club/meet/niharika-sharma-2",
      "name": "Niharika Sharma on Tal",
      "description": "Meet Niharika Sharma, Revenue Multiplier | Driving SaaS Pipeline & GTM at SaveIN (YC W22) | ABM, Lifecycle & Enterprise Growth | Ex-Freshworks based in Gurugram. AI stack includes claude, manus, and notion.",
      "dateModified": "2026-09-18T13:39:55.850Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/niharika-sharma-2#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/niharika-sharma-2/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/niharika-sharma-2/profile-photo.jpg",
        "caption": "Niharika Sharma profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```