Niharika Patel profile photo 1 on Tal

Niharika Patel

Fractional CMO | D2C & Consumer Brands | Ex-Zepto, Amazon, Nestlé | Brand + Performance + CRM as one system

Bengaluru

5+ years of work experience

Startups & Emerging Products
Feb 20267 mosPresent

Bengaluru

I partner with founders to architect brand and growth systems that scale—defining positioning, targeting, and communication, and translating them into full-funnel strategies across acquisition, retention, and portfolio expansion. I build AI-led marketing ecosystems, including automated workflows and agent-driven content systems, alongside lifecycle frameworks that structurally improve CAC, LTV, and revenue efficiency. My approach to media balances immediate performance with long-term brand equity, ensuring disciplined capital allocation and sustainable growth.
Career Break
Oct 20254 mosJan 2026

Upskilled in AI-first marketing and growth systems, with a focus on automation, agent-led workflows, and scalable content engines—enabling faster execution, lower costs, and more efficient customer acquisition and retention.
Zepto
Nov 202411 mosSep 2025

Bengaluru

Led category growth and marketing across key business areas, working across brand, performance, and lifecycle channels in a fast-paced quick-commerce environment. Focused on improving acquisition, engagement, and retention by aligning campaigns across app, CRM, and paid channels. Partnered with product, analytics, and supply teams to drive execution and unlock incremental growth.
Amazon
Oct 20241 moOct 2024

Bengaluru, Karnataka, India

Amazon
Jul 20222 yrs 3 mosSep 2024

Bengaluru

Owned growth for Men’s Apparel, driving revenue through integrated brand, performance, and lifecycle marketing. Led the Prime customer charter across Apparel, improving acquisition, engagement, and retention of high-value cohorts through targeted interventions. Drove category growth for Men’s Apparel in partnership with category teams through monthly events and tactical demand-generation initiatives. Collaborated with product and analytics teams to enhance the shopping experience across Apparel, optimizing on-app and off-app funnels for conversion. Worked across stakeholders to drive alignment and execution, while leading a high-performing team.
Nestlé
May 20211 yr 3 mosJul 2022

Gurugram

Owned end-to-end brand strategy and P&L for Maggi Spices / Cooking Solutions across retail and e-commerce. Led new product development, working closely with R&D, manufacturing, supply chain, legal, packaging and sales teams to manage end-to-end execution and launches. Drove market share and trials through insight-led, integrated campaigns spanning TV, digital, and influencer ecosystems. Improved marketing ROI through sharper targeting and media mix optimization. Worked with creative and media agencies to deliver cohesive brand storytelling and high-impact GTM strategies.

Niharika’s AI Stack

codex
codex
cursor
cursor
claudecode
claudecode

Education

Xavier Institute of Management(XIM Bhubaneswar)

Master of Business Administration (MBA), Marketing, Finance

Xavier Institute of Management(XIM Bhubaneswar)

20152 yrs2017

Join Niharika and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Niharika Patel on Tal

Headline

Fractional CMO | D2C & Consumer Brands | Ex-Zepto, Amazon, Nestlé | Brand + Performance + CRM as one system

About

Growth leader operating at the intersection of brand, performance, and revenue. Built and managed ₹1000Cr+ businesses across Zepto, Amazon, and FMCG—driving 2x growth, lowering CAC, and improving retention through integrated growth systems. Best suited for 0→1 and 1→10 scale environments.

Location

Bengaluru

AI stack

codex

cursor

claudecode

Work experience

Brand & Growth Strategy Consulting at Startups & Emerging Products, Feb 2026 - Present · 7 mos, Bengaluru, I partner with founders to architect brand and growth systems that scale—defining positioning, targeting, and communication, and translating them into full-funnel strategies across acquisition, retention, and portfolio expansion. I build AI-led marketing ecosystems, including automated workflows and agent-driven content systems, alongside lifecycle frameworks that structurally improve CAC, LTV, and revenue efficiency. My approach to media balances immediate performance with long-term brand equity, ensuring disciplined capital allocation and sustainable growth.

Health and well-being at Career Break, Oct 2025 - Jan 2026 · 4 mos, Upskilled in AI-first marketing and growth systems, with a focus on automation, agent-led workflows, and scalable content engines—enabling faster execution, lower costs, and more efficient customer acquisition and retention.

Senior director, growth & marketing at Zepto, Nov 2024 - Sep 2025 · 11 mos, Bengaluru, Led category growth and marketing across key business areas, working across brand, performance, and lifecycle channels in a fast-paced quick-commerce environment. Focused on improving acquisition, engagement, and retention by aligning campaigns across app, CRM, and paid channels. Partnered with product, analytics, and supply teams to drive execution and unlock incremental growth.

Sr. Category Marketing Manager at Amazon, Oct 2024 - Oct 2024 · 1 mo, Bengaluru, Karnataka, India

Category Marketing Manager at Amazon, Jul 2022 - Sep 2024 · 2 yrs 3 mos, Bengaluru, Owned growth for Men’s Apparel, driving revenue through integrated brand, performance, and lifecycle marketing. Led the Prime customer charter across Apparel, improving acquisition, engagement, and retention of high-value cohorts through targeted interventions. Drove category growth for Men’s Apparel in partnership with category teams through monthly events and tactical demand-generation initiatives. Collaborated with product and analytics teams to enhance the shopping experience across Apparel, optimizing on-app and off-app funnels for conversion. Worked across stakeholders to drive alignment and execution, while leading a high-performing team.

Brand Manager - Maggi Flavor World at Nestlé, May 2021 - Jul 2022 · 1 yr 3 mos, Gurugram, Owned end-to-end brand strategy and P&L for Maggi Spices / Cooking Solutions across retail and e-commerce. Led new product development, working closely with R&D, manufacturing, supply chain, legal, packaging and sales teams to manage end-to-end execution and launches. Drove market share and trials through insight-led, integrated campaigns spanning TV, digital, and influencer ecosystems. Improved marketing ROI through sharper targeting and media mix optimization. Worked with creative and media agencies to deliver cohesive brand storytelling and high-impact GTM strategies.

Education

Master of Business Administration (MBA), Marketing, Finance, Xavier Institute of Management(XIM Bhubaneswar)