---
title: "Niharika Gupta - Associate Business Manager in Bengaluru | Tal"
description: "Meet Niharika Gupta, Strategy & Operations @ Meesho | Marketplace Growth, Pricing & Network Strategy, AI-Led Automation based in Bengaluru. AI stack includes Glean, Wispr Flow, and Zapier."
image: "https://tal.club/meet/niharika-gupta-2/share-image"
---

# Niharika Gupta on Tal

## Headline

Strategy & Operations @ Meesho \| Marketplace Growth, Pricing & Network Strategy, AI\-Led Automation

## About

I lead Strategy & Operations at Meesho, working on pricing, growth, and network decisions for our marketplace and Valmo logistics network\. Most of what I do starts with a number that's moving the wrong way, and I build the model or framework to fix it\. A few things I've built: → Rebuilt our seller assortment playbook from scratch, doubling new listings from 70K to 150K a month → Built a listing quality scoring model that lifted purchase conversion 10% → Redesigned last\-mile delivery pricing, saving ₹25 Cr a year \(\~$2\.6M\) → Scaled our trucker network 10x in 6 months, saving another ₹20 Cr a year \(\~$2\.1M\) → Currently building our support ops function from scratch with AI agents Before Meesho, I built TradeDog's partnerships vertical from zero to 200\+ collaborations and $200M\+ in investor AUM, and launched a Web3 product solo to $25K\+ revenue in its first quarter\.

## Location

Bengaluru

## AI stack

Glean

Wispr Flow

Zapier

## Work experience

Associate Business Manager at Meesho, May 2024 \- Present · 2 yrs 6 mos, Bangalore Urban, At Meesho, I spearheaded initiatives that significantly enhanced marketplace growth and logistics efficiency\. By developing a data\-driven assortment playbook, I doubled new seller listings and improved contribution margins\. My efforts in automating seller onboarding processes not only saved time but also streamlined operations, earning recognition for impactful cost reductions in our logistics network\.

Product Lead at TDX Launchpad, Dec 2022 \- May 2024 · 1 yr 6 mos, Assumed a pivotal role as a Product Manager during the beta phase of TDX Launchpad, spearheading the successful launch of three key features and Version 2 of the TDX Launchpad website\. Led and managed a cross\-functional team of five members, showcasing exceptional leadership skills as the youngest member in the organization\.

Investment Analyst at TDeFi, Jun 2022 \- Dec 2022 · 7 mos, Managed partnership vertical, connecting 200\+ web3 partners with 55 incubated projects\. Onboarded 30\+ new investors with a combined AUM of $200 Million, including prominent entities like Outlier Ventures, SamsungNext, Alphabit Fund, Blue7, and Dubai Future District Fund\.

Co\-Founder at Financepedia, May 2021 \- Jun 2022 · 1 yr 2 mos, BEST EXPERIENCE OF MY LIFE\! Articulated and launched a website with the aim of providing financial literacy to the end users to impart financial know\-how\. Administering a traffic of 800\+ unique users, 100\+ posts, 60 interns\.

Investment analyst intern at Marquee Equity, Apr 2021 \- Jun 2021 · 3 mos, Supported venture capital decisions across 10\+ industry verticals by delivering financial models and market research tied to clearly defined KPIs, enabling data\-driven investment theses for senior associates Enabled a $4M seed fundraise by partnering with fintech client leadership to re\-engineer their pitch narrative and business plan, directly influencing C\-suite investor readiness and deal closure

## Education

Bcom hons, Accounting and Finance, Shri Ram College of Commerce \(SRCC\)

Ryan International Group of Institution

[View the original profile](https://tal.club/meet/niharika-gupta-2)

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