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Niharika Chalka

Brand Manager @ Design Pond | Product & Marketing Strategy | Ex-Delhivery

New Delhi

2+ years of work experience

Design Pond
Jun 20262 moPresent

New Delhi

Design Pond
Jun 20251 yJun 2026

New Delhi

• Multi-channel campaign execution for 10+ accounts across Real Estate, Retail, Healthcare, and Education sectors, generating 6-digit revenue. • Collaboration with C-suite stakeholders to define multi-channel brand positioning (Digital, Print, Video) by engineering Go-to-Market strategies that optimize client spend. • Supervising cross-functional alignment between design, strategy and copywriting teams to ensure brand discipline.
Fetch, Shiv Nadar University
Sep 20249 mosMay 2025

On-site

A volunteer for FETCH SNU to care for injured and sick dogs, administer medications, organise vaccination drives, and document over 100+ dogs on campus.
Shiv Nadar University, Delhi-NCR, School of Management and Entrepreneurship
Jun 20247 mosDec 2024

Assisted with the creation and development of a comprehensive course on consent in sexual and romantic relationships by conducting extensive primary and secondary research. This course is in the testing phase and will launch soon on Indian MOOC platforms such as Swayam.
Delhivery
May 20243 moAug 2024

Gurugram

Data consolidation, multi-channel outreach and market research of 250+ brands across North and East India; onboarded 18% of them to meet a target of 1.5 Lakh shipments/month.
Ipas Development Foundation
Jun 20232 mosJul 2023

New Delhi, Delhi, India

• Conducted surveys and in-depth interviews with numerous individuals across 3 villages in Rajasthan and Haryana • Initiated outreach to 20+ NGOs and not-for-profit organizations through targeted email and social media channels • Leveraged primary and secondary research insights to develop innovative digital solutions tailored to effectively engage with rural communities
Vanheusen
Dec 20221 moJan 2023

Gurugram

Niharika’s AI Stack

claude
claude
gemini
gemini
lovable
lovable
notion
notion
perplexity
perplexity
Framer AI
Framer AI

Education

Shiv Nadar University

BMS, Management studies

Shiv Nadar University

20214 yrs2025
The Kalyani School - India

The Kalyani School - India

20192 yrs2021

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Headline

Brand Manager @ Design Pond | Product & Marketing Strategy | Ex-Delhivery

About

I live for the moments when marketing doesn't push a product but pulls people towards something they already wanted to feel. Check out my portfolio - https://niharikachalka.framer.website/ Currently shaping brand narratives at Design Pond, and before that, dipped my toes in operations and logistics at Delhivery (yes, very different. and honestly, it taught me more about consumer behaviour than any textbook could). Have worked across industries such as Retail (Van Heusen), E-commerce, Non-profit, Education, Branding and Digital & Offline Marketing.

Location

New Delhi

AI stack

claude

gemini

lovable

notion

perplexity

Framer AI

Work experience

Brand Manager at Design Pond, Jun 2026 - Present · 2 mo, New Delhi

Creative Business Associate at Design Pond, Jun 2025 - Jun 2026 · 1 y, New Delhi, • Multi-channel campaign execution for 10+ accounts across Real Estate, Retail, Healthcare, and Education sectors, generating 6-digit revenue. • Collaboration with C-suite stakeholders to define multi-channel brand positioning (Digital, Print, Video) by engineering Go-to-Market strategies that optimize client spend. • Supervising cross-functional alignment between design, strategy and copywriting teams to ensure brand discipline.

Volunteer at Fetch, Shiv Nadar University, Sep 2024 - May 2025 · 9 mos, On-site, A volunteer for FETCH SNU to care for injured and sick dogs, administer medications, organise vaccination drives, and document over 100+ dogs on campus.

Research Assistant at Shiv Nadar University, Delhi-NCR, School of Management and Entrepreneurship, Jun 2024 - Dec 2024 · 7 mos, Assisted with the creation and development of a comprehensive course on consent in sexual and romantic relationships by conducting extensive primary and secondary research. This course is in the testing phase and will launch soon on Indian MOOC platforms such as Swayam.

Strategic Accounts at Delhivery, May 2024 - Aug 2024 · 3 mo, Gurugram, Data consolidation, multi-channel outreach and market research of 250+ brands across North and East India; onboarded 18% of them to meet a target of 1.5 Lakh shipments/month.

Research And Development Intern at Ipas Development Foundation, Jun 2023 - Jul 2023 · 2 mos, New Delhi, Delhi, India, • Conducted surveys and in-depth interviews with numerous individuals across 3 villages in Rajasthan and Haryana • Initiated outreach to 20+ NGOs and not-for-profit organizations through targeted email and social media channels • Leveraged primary and secondary research insights to develop innovative digital solutions tailored to effectively engage with rural communities

Intern at Vanheusen, Dec 2022 - Jan 2023 · 1 mo, Gurugram

Education

BMS, Management studies, Shiv Nadar University

The Kalyani School - India