---
title: "Niha Zaman - Head of Retention Marketing in Bengaluru | Tal"
description: "Meet Niha Zaman, Driving LTV & Repeat Growth via CRM, RFM & Lifecycle Marketing based in Bengaluru. AI stack includes claude code and claude."
image: "https://tal.club/meet/niha-zaman/share-image"
---

# Niha Zaman on Tal

## Headline

Driving LTV & Repeat Growth via CRM, RFM & Lifecycle Marketing

## About

Marketing leader with 11\+ years driving retention, lifecycle, and GTM growth for high\-scale consumer businesses \- currently leading global retention strategy at Laundryheap, previously at Flipkart and ServiceNow\. I build the systems that turn one\-time customers into repeat ones: RFM segmentation, CRM automation, cohort\-based lifecycle campaigns and loyalty programs, then tie them directly to LTV and revenue\.

## Location

Bengaluru

## AI stack

claude code

claude

## Work experience

Head of Retention Marketing at Laundryheap, Sep 2025 \- Present · 1 yr 3 mos

Program Manager at ServiceNow, Apr 2024 \- Sep 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Led GTM and integrated marketing for BFSI and Enterprise verticals, achieving 23% growth in H2’24 sales pipeline\. • Managed account\-based marketing \(ABM\) and community programs, persona\-led digital campaigns\.

Growth Consultant at DealBerg, Nov 2023 \- Apr 2024 · 6 mos, Bengaluru, Karnataka, India, 1\. Growth & marketing for B2B 2\. CEO's office projects

Growth Lead \- Flipkart Boost \(Launch Hub\) at Flipkart, Jan 2022 \- May 2023 · 1 yr 5 mos, Hybrid, Managing the growth of D2C brands on Flipkart Delivered $8M GMV in Q4’22 \(45% YoY growth\) by facilitating growth of emerging D2C brands achieved through custom JBPs, driven through merchandising, ads & logistics support\.

Manager \- Customer Programs & Growth at Flipkart, Aug 2020 \- Dec 2021 · 1 yr 5 mos, Bengaluru, Karnataka, India, Acquisition and retention of customers from key focus cohorts

Category Marketing Manager at Flipkart, Jan 2018 \- Aug 2020 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Marketing and research for categories in 2 BUs \- Books & General Merchandise, Home

Assistant Manager at Zivame, Nov 2015 \- Jan 2018 · 2 yrs 3 mos, Bangalore Area, India, Customer retention and growth strategy, digital & CRM marketing Set up CRM framework by utilizing RFM segmentation to enable lifecycle targeting & improved campaign ROI; also designed 3\-tier loyalty program with 3P rewards & platform perks\.

## Education

Master of Business Administration \(MBA\), Communication Management, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Engineering, Electrical, Electronics and Communications Engineering, Visvesvaraya Technological University

[View the original profile](https://tal.club/meet/niha-zaman)

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