Niha Zaman profile photo 4 on Tal
Niha Zaman profile photo 1 on Tal
Niha Zaman profile photo 2 on Tal
Niha Zaman profile photo 3 on Tal
Niha Zaman profile photo 4 on Tal
Niha Zaman profile photo 1 on Tal

Niha Zaman

Driving LTV & Repeat Growth via CRM, RFM & Lifecycle Marketing

Bengaluru

10+ years of work experience

Laundryheap
Sep 20251 yr 3 mosPresent

ServiceNow
Apr 20241 yr 6 mosSep 2025

Bengaluru, Karnataka, India

• Led GTM and integrated marketing for BFSI and Enterprise verticals, achieving 23% growth in H2’24 sales pipeline. • Managed account-based marketing (ABM) and community programs, persona-led digital campaigns.
DealBerg
Nov 20236 mosApr 2024

Bengaluru, Karnataka, India

1. Growth & marketing for B2B 2. CEO's office projects
Flipkart
Jan 20221 yr 5 mosMay 2023

Hybrid

Managing the growth of D2C brands on Flipkart Delivered $8M GMV in Q4’22 (45% YoY growth) by facilitating growth of emerging D2C brands achieved through custom JBPs, driven through merchandising, ads & logistics support.
Flipkart
Aug 20201 yr 5 mosDec 2021

Bengaluru, Karnataka, India

Acquisition and retention of customers from key focus cohorts
Flipkart
Jan 20182 yrs 8 mosAug 2020

Bengaluru, Karnataka, India

Marketing and research for categories in 2 BUs - Books & General Merchandise, Home
Zivame
Nov 20152 yrs 3 mosJan 2018

Bangalore Area, India

Customer retention and growth strategy, digital & CRM marketing Set up CRM framework by utilizing RFM segmentation to enable lifecycle targeting & improved campaign ROI; also designed 3-tier loyalty program with 3P rewards & platform perks.

Niha’s AI Stack

claude code
claude code
claude
claude

Education

SYMBIOSIS INTERNATIONAL UNIVERSITY

Master of Business Administration (MBA), Communication Management

SYMBIOSIS INTERNATIONAL UNIVERSITY

20132 yrs2015
Visvesvaraya Technological University

Bachelor of Engineering, Electrical, Electronics and Communications Engineering

Visvesvaraya Technological University

20074 yrs2011

Join Niha and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Niha Zaman on Tal

Headline

Driving LTV & Repeat Growth via CRM, RFM & Lifecycle Marketing

About

Marketing leader with 11+ years driving retention, lifecycle, and GTM growth for high-scale consumer businesses - currently leading global retention strategy at Laundryheap, previously at Flipkart and ServiceNow. I build the systems that turn one-time customers into repeat ones: RFM segmentation, CRM automation, cohort-based lifecycle campaigns and loyalty programs, then tie them directly to LTV and revenue.

Location

Bengaluru

AI stack

claude code

claude

Work experience

Head of Retention Marketing at Laundryheap, Sep 2025 - Present · 1 yr 3 mos

Program Manager at ServiceNow, Apr 2024 - Sep 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Led GTM and integrated marketing for BFSI and Enterprise verticals, achieving 23% growth in H2’24 sales pipeline. • Managed account-based marketing (ABM) and community programs, persona-led digital campaigns.

Growth Consultant at DealBerg, Nov 2023 - Apr 2024 · 6 mos, Bengaluru, Karnataka, India, 1. Growth & marketing for B2B 2. CEO's office projects

Growth Lead - Flipkart Boost (Launch Hub) at Flipkart, Jan 2022 - May 2023 · 1 yr 5 mos, Hybrid, Managing the growth of D2C brands on Flipkart Delivered $8M GMV in Q4’22 (45% YoY growth) by facilitating growth of emerging D2C brands achieved through custom JBPs, driven through merchandising, ads & logistics support.

Manager - Customer Programs & Growth at Flipkart, Aug 2020 - Dec 2021 · 1 yr 5 mos, Bengaluru, Karnataka, India, Acquisition and retention of customers from key focus cohorts

Category Marketing Manager at Flipkart, Jan 2018 - Aug 2020 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Marketing and research for categories in 2 BUs - Books & General Merchandise, Home

Assistant Manager at Zivame, Nov 2015 - Jan 2018 · 2 yrs 3 mos, Bangalore Area, India, Customer retention and growth strategy, digital & CRM marketing Set up CRM framework by utilizing RFM segmentation to enable lifecycle targeting & improved campaign ROI; also designed 3-tier loyalty program with 3P rewards & platform perks.

Education

Master of Business Administration (MBA), Communication Management, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Engineering, Electrical, Electronics and Communications Engineering, Visvesvaraya Technological University

Niha Zaman - Head of Retention Marketing in Bengaluru | Tal