Headline

Product @ DreamSetGo

About

Experienced Product & Growth Specialist with a demonstrated history of working in the internet industry. Skilled in Data driven decision making across Product, Growth and Marketing.

Location

India

AI stack

anthropic apis

claude code

gemini

openai

Figma Make

Gamma

Work experience

Senior Product Manager at DreamSetGo, Oct 2025 - Present · 11 mos, Mumbai, Maharashtra, India

Senior Product Growth Manager at Dream11, Sep 2023 - Present · 3 yrs, Mumbai, Maharashtra, India

Product Marketing Manager at Dream11, Dec 2021 - Sep 2023 · 1 yr 10 mos, Mumbai, Maharashtra, India

Assistant Manager Marketing, Instamart at Swiggy, Aug 2020 - Dec 2021 · 1 yr 5 mos, Remote

Assistant Manager Marketing, ROM & Goa at Swiggy, Jun 2020 - Aug 2020 · 3 mos, Pune, Maharashtra, India

Marketing Specialist at Swiggy, Dec 2018 - Jun 2020 · 1 yr 7 mos, Pune, Maharashtra, India, • Analysing data and providing insights on the marketing, ops and supply front to ensure growth in orders. Coordinating with respective teams to ensure necessary action is taken. • Planning and executing in app campaigns to increase orders, order value and build new cuisines. Amplifying in app campaigns via hyperlocal BTL, ATL and Trade Marketing backed by data insights. Handled a budget of 1.6 Cr annually. • Built and handled the category of Bakeries and Sweets. This included coordinating with supply team to increase QoS and serviceability. Coordinated with creative team and agencies to ensure timely execution of campaigns offline. • Launching new areas around Pune and extending serviceable hours. Role included identifying areas to launch and extend, coordinating with supply team to onboard restaurants, ops team to hire delivery fleet and agencies to execute BTL. • Reducing the cost per delivery.

Senior Marketing Executive at Zoomcar, Nov 2017 - Dec 2018 · 1 yr 2 mos, Pune/Pimpri-Chinchwad Area, - Solely responsible for the marketing of Zoomcar in Pune and Nagpur, which includes both new user acquisition and reengagement of existing users via online and offline channels - alliances, BTL activations and Community building activities. - Planning and execution of comms for Pune, Nashik & Nagpur. - Responsible for marketing and branding of PEDL - smart cycle sharing. Role included alliances, promotional and branding events, government relations, BTL activities and supply optimisation in order to meet demand. - Crossed the mark of 2L PEDL trips in the course of 3 months. - Launched Zoomcar in Nashik

Senior Marketing Consultant at Uber, Sep 2016 - Nov 2017 · 1 yr 3 mos, Pune/Pimpri-Chinchwad Area, Managing, executing and analysing data of partnerships for acquisition of new customers as well as reengagement of existing customers on a local and national level. Building and handling a street team and brand ambassador team. Marketing Uber in the student and corporate sector. Corporate sales for Uber for Business at a city level. Planning and execution of Above the line (ATL) and Below the line (BTL) marketing campaigns and branding activities, which involved media buying, handling vendors, design and content creation.

Education

Bachelor’s Degree, Marketing/Marketing Management, General, Symbiosis College of Arts & Commerce

High School, Business/Commerce, General, Union Christian Matriculation Higher Secondary School

Public links

github: https://github.com/nigeldesouza-pixel