---
title: "Nidhun K - CareStack - Manager Sales & Marketing, Australia (Jan 2026 – Present) in Koyilandy | Tal"
description: "Meet Nidhun K, Demand Generation Lead | B2B SaaS | ANZ Pipeline | ABM · Paid Media · Content | ex-Founder PILLSBEE | Revenue-First Marketing based in Koyilandy. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/nidhun-k/share-image"
---

# Nidhun K on Tal

## Headline

Demand Generation Lead \| B2B SaaS \| ANZ Pipeline \| ABM · Paid Media · Content \| ex\-Founder PILLSBEE \| Revenue\-First Marketing

## About

Most B2B SaaS teams don't have a lead problem\. They have a pipeline clarity problem\. I currently own demand generation for the ANZ market at CareStack\- a global dental SaaS platform operating across 10,000\+ practices worldwide\. That means full accountability for pipeline creation, a $120K/year media budget, content strategy, and sales–marketing alignment\. Not in a supporting role\. In an ownership role\. In 14 months, I helped grow ANZ inbound pipeline 3x, improved MQL\-to\-SQL conversion from 18% to 31%, and contributed to 40% of active ANZ pipeline being marketing\-sourced\. Before this, I spent 5 years as co\-founder and COO of Pillsbee \- an AI\-powered B2B pharma platform\. I've owned P&L, made GTM calls with no safety net, and built a B2B sales pipeline from zero to 120\+ customers and ₹1\.2 Cr ARR\. That experience permanently changed how I think about demand: pragmatic, systems\-driven, always tied to revenue\. What I focus on: — Demand creation vs demand capture \(knowing when to do which\) — Content as a distribution system, not a traffic play — Budget allocated to pipeline impact, not impressions — ABM aligned to high\-value accounts, not spray\-and\-pray — Funnel instrumentation: MQL → SQL → closed revenue Currently open to Demand Generation Lead or Head of Demand roles in global B2B SaaS where pipeline ownership is expected, not just described\.

## Location

Koyilandy

## AI stack

opencode

claudecode

## Work experience

CareStack \- Manager Sales & Marketing, Australia \(Jan 2026 – Present\) at CareStack™ \- Dental Practice Management, Jan 2026 \- Present · 8 mos, Thiruvananthapuram, Kerala, India, \- Own end\-to\-end demand generation pipeline for the ANZ market, accountable for 35\+ MQLs/month, marketing\-sourced pipeline, and revenue attribution across all active campaigns \-Manage paid media budget of \~AUD $8,000–12,000/month across LinkedIn and Meta; optimized for pipeline contribution, reducing average CPL by 22% over 3 months \- Designed and executed content\-led demand programs aligned to deal progression stages — contributing to 40% of active ANZ pipeline being marketing\-influenced \- Aligned with ANZ sales team on lead scoring and MQL\-to\-SQL handoff SLAs, improving MQL\-to\-SQL conversion rate from 18% to 31% over 6 months

CareStack \- Senior Associate, Sales & Marketing \(Dec 2024 – Jan 2026\) at CareStack™ \- Dental Practice Management, Dec 2024 \- Feb 2026 · 1 yr 3 mos, On\-site, \- Served as CareStack's first dedicated ANZ marketing resource; built demand generation programs from zero, growing ANZ inbound pipeline by 3x within 12 months \- Executed multi\-channel demand campaigns \(LinkedIn, Meta, email nurture, content\) targeting 1,200\+ dental practices across Australia, generating 200\+ MQLs over the tenure \- Built initial GTM playbook for ANZ market including ICP definition, channel mix, and campaign calendar — adopted as the baseline operating model for the market \- Collaborated with global marketing team to localize CareStack's messaging for ANZ, resulting in 35% improvement in email open rates and 2x increase in landing page conversion vs global benchmarks

Pillsbee\- Co\-Founder & COO \(Jan 2018 – Dec 2024\) at Pillsbee, Dec 2019 \- Dec 2024 · 5 yrs 1 mo, Kozhikode, Kerala, India, \- Co\-founded Pillsbee, an AI\-powered B2B pharma platform; owned P&L, GTM strategy, and commercial operations from inception to exit, scaling the business across 3 states in India \- Built and managed end\-to\-end B2B sales and marketing pipeline targeting pharma distributors and healthcare retailers across 2 markets \(Kerala & Tamil Nadu\), generating 150\+ qualified leads per quarter at peak \- Owned full marketing operations including lead generation, content, performance marketing, and sales enablement, reducing average sales cycle from 45 days to 28 days through improved nurture sequences \- Scaled revenue from ₹0 to ₹1\.2 Cr ARR with a team of 8, achieving 120\+ active B2B customers before strategic pivot in 2024 \- Managed operational decisions across product, logistics, and customer success, maintaining 85%\+ customer retention rate and developing a revenue\-first, systems\-driven operating model

Co\-Founder at Pillsbee, Jan 2018 \- Jan 2019 · 1 yr 1 mo, Calicut Area, India, Working on data\-science and operations\.

## Education

Bachelor of Technology \- BTech, Electrical and Electronics Engineering, Mar Athanasius College of Engineering

Bachelor of Technology \- BTech, Electrical and Electronics Engineering, Mar Athanasius College of Egineering, Kothamangalam, Ernakulam \-686 666

[View the original profile](https://tal.club/meet/nidhun-k)

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