Headline

Demand Generation Lead | B2B SaaS | ANZ Pipeline | ABM · Paid Media · Content | ex-Founder PILLSBEE | Revenue-First Marketing

About

Most B2B SaaS teams don't have a lead problem. They have a pipeline clarity problem. I currently own demand generation for the ANZ market at CareStack- a global dental SaaS platform operating across 10,000+ practices worldwide. That means full accountability for pipeline creation, a $120K/year media budget, content strategy, and sales–marketing alignment. Not in a supporting role. In an ownership role. In 14 months, I helped grow ANZ inbound pipeline 3x, improved MQL-to-SQL conversion from 18% to 31%, and contributed to 40% of active ANZ pipeline being marketing-sourced. Before this, I spent 5 years as co-founder and COO of Pillsbee - an AI-powered B2B pharma platform. I've owned P&L, made GTM calls with no safety net, and built a B2B sales pipeline from zero to 120+ customers and ₹1.2 Cr ARR. That experience permanently changed how I think about demand: pragmatic, systems-driven, always tied to revenue. What I focus on: — Demand creation vs demand capture (knowing when to do which) — Content as a distribution system, not a traffic play — Budget allocated to pipeline impact, not impressions — ABM aligned to high-value accounts, not spray-and-pray — Funnel instrumentation: MQL → SQL → closed revenue Currently open to Demand Generation Lead or Head of Demand roles in global B2B SaaS where pipeline ownership is expected, not just described.

Location

Koyilandy

AI stack

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claudecode

Work experience

CareStack - Manager Sales & Marketing, Australia (Jan 2026 – Present) at CareStack™ - Dental Practice Management, Jan 2026 - Present · 8 mos, Thiruvananthapuram, Kerala, India, - Own end-to-end demand generation pipeline for the ANZ market, accountable for 35+ MQLs/month, marketing-sourced pipeline, and revenue attribution across all active campaigns -Manage paid media budget of ~AUD $8,000–12,000/month across LinkedIn and Meta; optimized for pipeline contribution, reducing average CPL by 22% over 3 months - Designed and executed content-led demand programs aligned to deal progression stages — contributing to 40% of active ANZ pipeline being marketing-influenced - Aligned with ANZ sales team on lead scoring and MQL-to-SQL handoff SLAs, improving MQL-to-SQL conversion rate from 18% to 31% over 6 months

CareStack - Senior Associate, Sales & Marketing (Dec 2024 – Jan 2026) at CareStack™ - Dental Practice Management, Dec 2024 - Feb 2026 · 1 yr 3 mos, On-site, - Served as CareStack's first dedicated ANZ marketing resource; built demand generation programs from zero, growing ANZ inbound pipeline by 3x within 12 months - Executed multi-channel demand campaigns (LinkedIn, Meta, email nurture, content) targeting 1,200+ dental practices across Australia, generating 200+ MQLs over the tenure - Built initial GTM playbook for ANZ market including ICP definition, channel mix, and campaign calendar — adopted as the baseline operating model for the market - Collaborated with global marketing team to localize CareStack's messaging for ANZ, resulting in 35% improvement in email open rates and 2x increase in landing page conversion vs global benchmarks

Pillsbee- Co-Founder & COO (Jan 2018 – Dec 2024) at Pillsbee, Dec 2019 - Dec 2024 · 5 yrs 1 mo, Kozhikode, Kerala, India, - Co-founded Pillsbee, an AI-powered B2B pharma platform; owned P&L, GTM strategy, and commercial operations from inception to exit, scaling the business across 3 states in India - Built and managed end-to-end B2B sales and marketing pipeline targeting pharma distributors and healthcare retailers across 2 markets (Kerala & Tamil Nadu), generating 150+ qualified leads per quarter at peak - Owned full marketing operations including lead generation, content, performance marketing, and sales enablement, reducing average sales cycle from 45 days to 28 days through improved nurture sequences - Scaled revenue from ₹0 to ₹1.2 Cr ARR with a team of 8, achieving 120+ active B2B customers before strategic pivot in 2024 - Managed operational decisions across product, logistics, and customer success, maintaining 85%+ customer retention rate and developing a revenue-first, systems-driven operating model

Co-Founder at Pillsbee, Jan 2018 - Jan 2019 · 1 yr 1 mo, Calicut Area, India, Working on data-science and operations.

Education

Bachelor of Technology - BTech, Electrical and Electronics Engineering, Mar Athanasius College of Engineering

Bachelor of Technology - BTech, Electrical and Electronics Engineering, Mar Athanasius College of Egineering, Kothamangalam, Ernakulam -686 666