Nidhish Dogra
Brands specialist | sales/ logistics
Delhi
2+ years of work experience
Apr 20268 mosPresent
Bangalore Urban
1. Pan-India test ride camps and mall activations across 50+ locations — owned city teams, logistics, vendor briefs, and on-ground execution SOPs.
1. Led Shakti campaign activations across multiple cities; managed collateral placement, staff briefings, and post-event reporting.
1. Owned full creative pipeline — KVs, collaterals, and ad sets for End ICE Age, CLM-WhatsApp, CLM-DUX, and performance channels (Phase 1 & 2, Electric and Shakti verticals).
1. Designed website layouts in Figma: Homepage Banner, End ICE Age Page, Ola Insiders, T&Cs, Views — handed off to tech team for implementation.
1. Directed PN creatives for Ola Electric App (C-App) and Ola Cabs App — copy, visual briefs, and final sign-off.
1. WhatsApp CLM on Mo Engage — segmented flows, drip campaigns, A/B tests across Community and Leads channels.
1. Airtel broadcast campaigns — DLT compliance, template approvals, sender ID setup, and delivery tracking.
1. Owned push notification lifecycle on C-App and Cabs App — targeting, scheduling, A/B testing, post-send analysis.
1. Deployed AI Calling agents for 90-day verified lead outreach; improved connect rates and pipeline velocity.
1. Tracked full funnel — IS Inbound, IS Calling (Rechurning / Referral / Upgrade / Shakti), Aggregator Leads, and Social Escalations.
1. Coordinated PR, influencer campaigns, BA communications, and internal comms (Slack, Community Emailer).
Aug 20257 mosFeb 2026
Surat
Mar 20255 mosJul 2025
Aurangabad, Maharashtra, India
Feb 20251 yr 3 mosApr 2026
• Orchestrated integration and onboarding of Orient Cement dealers across Maharashtra; conducted 40+ sessions boosting channel confidence by 35% and successfully transitioned the network under Adani.
• Spearheaded regional brand pull strategies and BTL activations across 2 RSOs, driving a 14% increase in cement sales volume within six months.
• Engineered premium product communication campaigns, generating a 30% uplift in premium segment uptake and improving Net Realization.
• Optimized ₹5 Cr+ annual branding budget, achieving a 12% reduction in cost per impression via vendor consolidation and data driven negotiation.
• Expanded brand footprint by 45% through wall wraps, hoardings, and billboards in high potential corridors.
• Launched regional language radio and digital campaigns targeting 18–35 demographic, resulting in a 20% surge in digital inquiries.
• Enforced 100% compliance with branding/procurement SOPs across 2,000+ outlets.
• Strengthened stakeholder engagement through BCCI cricket sponsorships, festive events, and dealer reward tours, achieving 92% partner retention and 15% YoY growth in elite retailer segment.
May 202410 mosFeb 2025
1. Managed 30+ institutional key accounts; resolved 85% of recurring issues and cut TAT by 20%.
1. Aligned 15+ external stakeholders to ~12 MMT annual volume targets.
1. Reduced channel onboarding time-to-market by 9 days; improved process efficiency by 40%.
1. Maintained Rs. 25 Cr+ financial reconciliation at 99.8% accuracy across bank guarantees and third-party payments.
Apr 20241 yr 11 mosFeb 2026
On-site
May 20233 mosJul 2023
Gurugram, Haryana, India
Apr 20235 mosAug 2023
• Conducted competitive analysis of 8 retail rivals, identifying a 15% market gap in athleisure; led to onboarding of 4 new brands.
• Delivered insights that optimized catalog, contributing to projected 12% increase in category footfall.
• Resolved customer inquiries with 94% first call resolution, addressing 3 recurring service pain points.
Nidhish’s AI Stack
Education
Master of Business Administration, International Business
FORE School of Management, New Delhi
Online, Digital Communication and Media/Multimedia
IIDE - The Digital School
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