Nidhi Srivastava profile photo 1 on Tal

Nidhi Srivastava

Brand Marketing &PR | Influencer & Affiliate marketing | Social Media & Growth Strategist | B2B & D2C | Performance + Creator-Led Campaign | SaaS & Consumer brands | AI Tools | AI for Marketing | Mckinsey Forward Program

Pune City

3+ years of work experience

Stagwell Media
Sep 20262 mosPresent

Bengaluru, Karnataka, India

Managing influencer & affiliate campaigns for P&G brands including ZEVO, Bounty & Olay, focused on Amazon-led growth. Developing creator-led affiliate strategies to drive traffic, conversions, sales and brand visibility. Managing influencer partnerships, campaign planning, content strategy and performance tracking. Optimizing campaigns using CTR, conversions, ROAS, revenue and engagement metrics to drive measurable growth. Collaborating with brand teams to build data-driven, performance-focused influencer campaigns.
CoinSwitch
Apr 20263 mosJun 2026

Bengaluru, Karnataka, India

Led end-to-end influencer marketing for CoinSwitch and Lemonn, covering strategy, creator selection, negotiations, briefs, execution and performance tracking. Built and executed creator-led campaigns focused on brand awareness, user acquisition, engagement and business growth. Managed meme marketing initiatives and creator collaborations to strengthen brand relevance and drive organic conversations. Developed social media activations and partnerships to enhance the brands’ digital presence and audience engagement. Executed strategic brand integrations, including Taarak Mehta Ka Ooltah Chashmah, to increase visibility and reach new audiences. Collaborated with creators, agencies and internal teams to develop innovative, culturally relevant campaigns aligned with brand objectives. Used campaign insights and performance metrics to optimize influencer and social strategies and drive measurable brand growth.
Jeeva AI
Sep 20255 mosJan 2026

Pune District, Maharashtra, India

Jeeva AI
Aug 20256 mosJan 2026

Pune District, Maharashtra, India

Amber
Aug 20241 yr 1 moAug 2025

Pune District, Maharashtra, India

Pulp Strategy
Nov 202310 mosAug 2024

Pulp Strategy
Apr 20238 mosNov 2023

Nidhi’s AI Stack

claude code
claude code
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
ChatGPT
ChatGPT
HeyGen
HeyGen

Education

FDDI

Bachelor in Designing, Fashion Merchandising

FDDI

20134 yrs2017

ARTS

Navayuga Radiance School

20121 yr2013

Join Nidhi and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Nidhi Srivastava on Tal

Headline

Brand Marketing &PR | Influencer & Affiliate marketing | Social Media & Growth Strategist | B2B & D2C | Performance + Creator-Led Campaign | SaaS & Consumer brands | AI Tools | AI for Marketing | Mckinsey Forward Program

About

As the Social Media & Brand Partnership Manager at Jeeva AI, I contribute to creating impactful social media strategies, PR & fostering creator partnerships, and leveraging AI-driven workflows to enhance brand visibility and engagement. My work focuses on driving social-first campaigns that combine creativity and technology to deliver results. A graduate in Fashion Merchandising from FDDI, equipped with certifications in Google Ads Display, Content Marketing, and Digital Marketing, I bring expertise in social media marketing, AI, and go-to-market strategies. My passion lies in blending creativity, data, and technology to build content systems that align with consumer behavior and deliver measurable outcomes.

Location

Pune City

AI stack

claude code

elevenlabs

gemini

lovable

ChatGPT

HeyGen

Work experience

Senior Analyst Influencer marketing at Stagwell Media, Sep 2026 - Present · 2 mos, Bengaluru, Karnataka, India, Managing influencer & affiliate campaigns for P&G brands including ZEVO, Bounty & Olay, focused on Amazon-led growth. Developing creator-led affiliate strategies to drive traffic, conversions, sales and brand visibility. Managing influencer partnerships, campaign planning, content strategy and performance tracking. Optimizing campaigns using CTR, conversions, ROAS, revenue and engagement metrics to drive measurable growth. Collaborating with brand teams to build data-driven, performance-focused influencer campaigns.

Associate Manager Influencer marketing at CoinSwitch, Apr 2026 - Jun 2026 · 3 mos, Bengaluru, Karnataka, India, Led end-to-end influencer marketing for CoinSwitch and Lemonn, covering strategy, creator selection, negotiations, briefs, execution and performance tracking. Built and executed creator-led campaigns focused on brand awareness, user acquisition, engagement and business growth. Managed meme marketing initiatives and creator collaborations to strengthen brand relevance and drive organic conversations. Developed social media activations and partnerships to enhance the brands’ digital presence and audience engagement. Executed strategic brand integrations, including Taarak Mehta Ka Ooltah Chashmah, to increase visibility and reach new audiences. Collaborated with creators, agencies and internal teams to develop innovative, culturally relevant campaigns aligned with brand objectives. Used campaign insights and performance metrics to optimize influencer and social strategies and drive measurable brand growth.

Senior Marketing Manager at Jeeva AI, Sep 2025 - Jan 2026 · 5 mos, Pune District, Maharashtra, India

Social Media & Brand partnership Manager at Jeeva AI, Aug 2025 - Jan 2026 · 6 mos, Pune District, Maharashtra, India

Senior Growth Marketing Manager at Amber, Aug 2024 - Aug 2025 · 1 yr 1 mo, Pune District, Maharashtra, India

Senior Marketing Manager | Campaign Specialist at Pulp Strategy, Nov 2023 - Aug 2024 · 10 mos

Influencer Marketing Manager at Pulp Strategy, Apr 2023 - Nov 2023 · 8 mos

Education

Bachelor in Designing, Fashion Merchandising, FDDI

ARTS, Navayuga Radiance School

Public links

drive.google.com: https://drive.google.com/file/d/14k9jogNFAnrvol29B9tTYOzeNQbNTN-b/view?usp=drivesdk