Headline

Building Scalable Products | Ex- Vedantu | Strategy (BoAt,Snapdeal, Blackbuck, Kimirica)

About

Experienced in Product and Growth strategies I go with the maxim of "Build the brand that you are" Carrying passion to solve problems, I have grown with a growth mindset where I take a head-on a data-driven problem-solving approach to optimize, scale projects focused on successive end results. Top-notch ideas fail without proper data-driven decisions. Dealing with consumer behaviour, their engagement with the product often varies with how we communicate. I take on a head-on approach that binds the core to generate revenue. Outside work, I’m a published poet for Poetry Anthology. Curating art has always driven me to steer my creativity & innovative persona. Spilling thoughts and poetry on IG: @storiesbynida

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

codex

cursor

gemini

Work experience

Senior Product Manager at Infinite Computer Solutions, Apr 2025 - Present · 1 yr 5 mos, Bangalore Urban, Karnataka, India

Lead Product Manager at Infinite Computer Solutions, Mar 2024 - Mar 2025 · 1 yr 1 mo, Bangalore Urban, Current senior product role at Infinite focuses on AI/ML‑based predictive output for local listings. Solving for the Business Management Ecosystem for SMBs: "One Experience, One Platform." Senior Product Manager role overseeing AI/ML recommendation engine and AI initiatives. Develop innovative solutions tailored to the unique needs of Small and Medium Businesses (SMBs), enhancing efficiency and productivity.

Product Manager - Lead Product Consulting at Moshi - The Communication Company, Jul 2022 - Feb 2024 · 1 yr 8 mos, Bangalore Urban, Led the establishment of a dynamic product consulting team, orchestrating a comprehensive framework for research, strategy, conceptualization, roadmap development, product design, and mobile app development within project scopes. Products: Fintech, B2B E-commerce, Retail, ERP Software -Build Product Consulting Framework for 0-1 companies indulging with Market Research, Hypothesis Validation, Product Roadmap, GTM plan -Fintech SuperApp: Created a user-focused product roadmap aligned with business goals.With market research and analyzed customer feedback to identify and prioritize product features that addressed key pain points in the fintech industry. - Student Parent Ecosystem: Student-focused hostel-based app with interactive features for students, enhancing UX for all stakeholders - Spearheaded the implementation of innovative features such as seamless order tracking and personalized shopping lists. This led to an 8% increase in user engagement and retention. - Proactively identified and resolved customer pain points related to product usability, business goals & and enhancing user experience. - Started blog on Medium with the team of Product Designers for the organization, engaging in product principles and case studies - https://saymoshimoshi.medium.com/

Strategy Associate at Social Beat, Dec 2021 - Jun 2022 · 7 mos, Greater Bengaluru Area, In a Core Strategy role, I joined as a Strategist for the PAN-India team, crafting impactful strategies to drive strategic initiatives and achieve ambitious business objectives for growing consumer brands & B2B firms. Key Accounts: BoAt + Snapdeal +Kimirica + BlackBuck - Led Web 3.0 Innovation for Immersive AR experience for boAt - inclusive of Market Research, Category Innovation and Business Value from the new line of experiential plan - Drove comprehensive user surveys and market research initiatives to uncover emerging trends. Led research efforts to strategically position growing brands for market dominance. - Devised GTM strategy for a growing skincare brand to develop and grow repeat business to achieve quarterly revenue & and monetize targets | SnapDeal Women's Day: Directed insights led the Women’s Day campaign for Snapdeal to increase brand awareness & and build brand essence to Bharat Audience (Tier 2, Tier 3) Snapdeal, a leading e-commerce platform in India, launched a Women's Day campaign to enhance its brand awareness and build brand essence among audiences in Tier 2 and Tier 3 markets. The campaign was designed to celebrate women's achievements and empower them to pursue their aspirations. The campaign was led by directed insights, which conducted extensive research into the target audience's preferences, behaviours, and attitudes towards e-commerce platforms. Based on the insights gathered, we developed a comprehensive strategy that included a mix of social media campaigns, and influencer marketing. The social media campaigns were designed to engage the audience with inspiring stories of women who have overcome challenges and excelled in their chosen careers. The influencer marketing strategy involved partnering with prominent women influencers to create compelling content that resonated with the audience. Designed to reach out to prospective customers and offer them exclusive discounts on Women's Day.

Associate Manager - Product & Growth at Vedantu, Jun 2019 - Nov 2021 · 2 yrs 6 mos, Bengaluru Area, India, Leveraged innovative approaches in boosting user adoption and engagement, cultivating maximized revenue generation potential and ensuring sustained business growth. KBC x Vquiz: Empowering users with knowledge and resources, the platform witnessed a remarkable surge in adoption across all products - Strategically planned in customer journey mapping with LIVE masterclass series and curated reading materials exemplifying the power of educational initiatives in driving user engagement and adoption - Owned engagement of LIVE Quizzing and innovating the program to increase stickiness across categories of products - LIVE Masterclass, Study Dock! - Building Product Experience by tying up as a learning partner with Kaun Banega Crorepati (KBC). Staged the children’s Student’s Special Week aired on SONY | KBC x VQUIZ - Children -Increased In-app product adoption (Masterclass) by 40% by identifying the user intent before the KBC game - a dedicated class to prepare for each quiz | User intent - Learn more from the masterclass to get qualified for KBC - Spearheaded the conception and rollout of the pioneering LIVE quizzing platform, catalyzing a paradigm shift in user engagement dynamics, exemplifying a 25% elevation in Net Promoter Score (NPS) -Orchestrated the gamification initiative, integrating user journey aimed at engagement and user retention rates, culminating in a remarkable 30% surge in Monthly Active Users (MAU) and Daily Active Users (DAU) metrics

Consultant at Azam Public School, Jul 2016 - May 2019 · 2 yrs 11 mos, Mysuru, Karnataka, India, Develop initiatives in various areas, including curricular and extracurricular activities, admissions, and girls' empowerment. • Achieved a participation rate of 52% in its integrated student extra-curricular activities. A • Established deeper ties with schools, leading to a 45% increase in admission rolls. The institution's "EK Soch Program," a week-long initiative, improved interaction between parents and the school, resulting in an impressive attendee-admission rate of 81% • Academic performance improved significantly, with a YoY increase of +40% in results. This achievement was the result of a curriculum redesign that addressed students' learning pace, a crucial factor in academic success. • Led institution's commitment to girls' empowerment is notable. It created a strategic plan for enhancing the curriculum and established the "Sports meet SURAKSHA," a special wing for girl child empowerment, in partnership with the Girls Empowerment Group

Education

BE - Bachelor of Engineering, Electrical, Electronics and Communications Engineering, Visvesvaraya Technological University