Headline

Senior Associate @GT | AI & Product | B2B Growth | Campaign Execution | Project Management | GTM Strategy

About

Product-minded professional with 4+ years of experience at the intersection of B2B Go-To-Market strategy, data analytics, and campaign intelligence. Currently a Senior Associate at Grant Thornton INDUS, I've worked closely with sales, marketing, and leadership teams to drive pipeline growth, optimize targeting strategies, and translate complex data into decisions that move revenue. What sets me apart is how I think: I obsess over the why behind user and buyer behavior, not just the what. Whether it's identifying which accounts convert and why, or redesigning a campaign workflow to cut drop-offs, I bring a structured, data-first approach to every problem — the same mindset that defines great Product Management. My GTM experience has given me a rare foundation for PM roles: I understand go-to-market motions, I've worked with cross-functional stakeholders, I've built dashboards that drive decisions, and I know what it takes to move a product from awareness to adoption. Tools: Power BI, MS Dynamic 365 CRM, Adobe, Marketo, Canva, Wrike, Clickup, LinkedIn Sales Navigator Open to conversations — let's connect.

Location

Bengaluru

AI stack

claude

codex

midjourney

v0

Work experience

Senior Associate | Campaign Management | Go- to- Market at Grant Thornton INDUS, Aug 2024 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India · Hybrid, • Executed end-to-end B2B marketing and demand generation initiatives, driving pipeline growth and revenue impact. • Collaborated with sales and marketing stakeholders to ensure alignment on targeting and messaging for multi-channel campaigns. • Monitored campaign performance and engagement metrics, identifying trends to enhance lead quality and conversion rates. • Managed targeted accounts and contacts to optimize field campaigns effectively.

Associate | Data Analytics | Campaign Management at Grant Thornton INDUS, Aug 2022 - Jul 2024 · 2 yrs, Bengaluru, Karnataka, India · Hybrid, • Identified and prioritized high-value accounts to enhance outreach effectiveness. • Collaborated with sales and marketing teams to align campaigns with revenue objectives. • Analyzed engagement data to provide actionable insights for campaign optimization. • Improved CRM data quality, enabling better marketing visibility and reporting accuracy.

Data Analyst at GetMax.Ae Global System Integrator, Feb 2022 - Aug 2022 · 7 mos, Nagpur, Maharashtra, India, • Conducted data cleaning and analysis for client datasets, enhancing business reporting accuracy. • Developed visual dashboards to track KPIs, streamlining reporting processes by approximately 20%.

Data analytics trainee at MedTourEasy, Nov 2021 - Feb 2022 · 4 mos, Remote

Data analyst at Stige, Aug 2021 - Dec 2021 · 5 mos

Data Science and Business Analytics at The Sparks Foundation, Jul 2021 - Sep 2021 · 3 mos

Education

Bachelor's degree, Civil Engineering, G.H. Raisoni College of Engineering(GHRCE), Nagpur

Diploma of Education, Civil Engineering, Government polytechnic nagpur