About
Marketing Professional with 6 years of experience, driving significant growth through strategic category development, D2C and B2C marketing, and e-commerce initiatives. I have helped brands optimize performance metrics, manage large-scale campaigns, and deliver strong P&L results. I specialize in P&L management, category development, digital marketing, and brand scaling, having led initiatives that boosted revenue and optimized GMV across major e-commerce platforms. Passionate about leveraging data-driven strategies to enhance brand visibility and customer engagement while focusing on digital-led innovation. At Google, I am a part of gTech Ads GCS team, where I use deep product and industry expertise to develop innovative solutions for our customers to scale their business, and to advise them on how to get most out of google's 100+ products. I collaborate with Sales and other partner functions (e.g., Media Ops, gTech) to identify and understand our strategic advertisers’ performance goals and help to develop and implement the best approach to meet their digital marketing campaign objectives while closely monitoring and optimizing digital advertising campaigns in order to provide Google’s clients with valuable insights and recommendations to create impactful media solutions.
Work experience
Digital Marketing Strategist at Google, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India
Sr. Marketing Manager at Tata Steel, Aug 2023 - Jan 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India
Marketing Manager at Tata Steel, Aug 2021 - Aug 2023 · 2 yrs 1 mo, Kolkata, West Bengal, India
Management Trainee at Tata Steel, May 2021 - Aug 2021 · 4 mos
Social Media Manager at AntWak, Jul 2020 - Sep 2020 · 3 mos, Bengaluru, Karnataka, India
Live Project at Arbalest Learning, May 2020 - Jun 2020 · 2 mos, Amsterdam, North Holland, Netherlands, LinkedIn Lead Generation and Content Marketing
Summer Intern Inspire 2020 at Tata Steel, Apr 2020 - Jun 2020 · 3 mos, Kolkata, West Bengal, India, Formulated growth strategy for Tata Steelium brand that has led to brand expansion, customer acquisition, and sustained long-term brand equity.
Education
Master of Business Administration - MBA, Marketing, Indian Institute of Foreign Trade
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Dr. A.P.J. Abdul Kalam Technical University
