Headline

Product & Gen AI Builder | Built Eligra AI | Duke Certified | Web3 & SaaS Marketing

About

With an MBA in Marketing and HR from ICFAI Business School and a B.E. in Electronics and Communications from VTU, my academic background combines technical and strategic expertise. My professional journey includes serving as Marketing Manager at Kalamint, an NFT-based marketplace. At Kalamint, my campaigns helped onboard 8,500+ artists and contributed to $10M+ in NFT sales, alongside 25× audience growth—supported by partnerships with Lexus, Deloitte, and Tezos India, and earned media in Forbes, The New Yorker, and Cointelegraph. What I bring: Social Media Strategy & Brand Voice (trend-led content, creator/influencer collabs, community engagement) Product Marketing & GTM Support (positioning, launch narratives, cross-functional collaboration with product/design/sales) Campaign Analytics & A/B Testing (turning insights into growth and retention) Tools: HubSpot, SEMrush, Google Analytics, Zapier, Figma, Hootsuite/Buffer, Canva, plus AI tools for scale and speed. Creds: Duke University (Product Management), MICA (Digital Marketing); trained in AI for Marketing—I love the craft of human storytelling amplified by smart automation. More recently, I have been actively building in Gen AI. As a part of the Google program, I designed, built and submitted Eligra AI, a certified AI prototype powered by Google Gemini. Eligra AI helps Indian Citizens understand government schemes in simple language, reducing confusion from complex portals. While building this product, I applied product management principles—clearly defining the user problem, designing strong system instructions. Through this work, I gained hands-on experience in GenAI prototyping, prompt engineering, simplifying complex information, and thinking like a product builder and early-stage founder. I enjoy working on meaningful problems and am actively exploring opportunities in Product, Product Marketing, GenAI, and user-focused roles

Location

Bengaluru

AI stack

elevenlabs

notion

openai

ChatGPT

Fireflies.ai

Framer AI

Work experience

Marketing Manager at Kalamint, Apr 2021 - May 2023 · 2 yrs 2 mos, Kalamint is an NFT-based marketplace. I led comprehensive digital marketing initiatives at Kalamint, overseeing end-to-end strategies. Successfully executed campaigns, managed online presence, and analyzed performance to drive brand visibility and engagement in the competitive market. Responsibilities: 1. Performed SEO Audit and monitored SEO on page and off page activities using SEMrush 2. Created Social media pages and Google Analytics profile. 3. Created engaging visual and written content in various formats to showcase NFT listings, artist collaborations, and platform updates. 4. Sharing user-generated content to support digital artists as well as handling social media crises (Twitter & Instagram) 5. Strategically deployed hashtag campaigns like #777 to increase discoverability and create trending conversations leading to big spike in sales. 6. Managed and nurtured the Kalamint community across platforms, fostering discussions, responding to inquiries, and building brand loyalty, especially on Telegram and discord. 7. Conducted quizzes, and contests (NFT Raffle Tickets). giveaways of Crypto Hardware wallet like Ledger Nano S, and Trezor. having created graphics for the same. 8. Wrote blogs on channels like Medium and Reddit. 9. Demonstrated expertise in using social media management tools like Buffer, Hootsuite, and analytics platforms to streamline scheduling, monitoring, and reporting. ACHIEVEMENTS AT KALAMINT -Designed and implemented a highly effective sales funnel,contributing to acquisition of 8500+ artists & generating $10 million revenue in 2021 -Achieved over 25x growth on social media -Established strong partnerships with key accounts, including Roman Catholic Church,Lexus,Deloitte, Fuzzballs -Attained significant earned media coverage, appearing in wellrenowned publications such as The New Yorker, Forbes, Coindesk, Cointelegraph and Rolling Stone.

Education

PGDM, Marketing, MICA | The School of Ideas

Master of Business Administration (MBA), Marketing and HR, ICFAI business school