Headline

Product Designer (Immediate joiner) · Driving Revenue & Conversion Through Design · CRO | Design Systems | Ed-Tech | Figma | Open to Opportunities

About

I design products that move numbers not just look good. Over the past 3 years at HCL GUVI, I've worked at the intersection of UX, product strategy, and growth. I led a CRO-focused redesign that tripled marketing revenue from ₹3L to ₹10L, and built landing page systems that generated 7,000+ qualified leads across multiple campaigns. My approach: start with data (Clarity, Analytics), design with intention, and validate before shipping. I've redesigned full learning journeys, improved code editor UX through moderated usability testing, and built Figma component systems that cut handoff friction across engineering and product teams. What I bring to a team: → End-to-end UX ownership, from research to shipped product → Conversion-focused thinking baked into every design decision → Fluency in cross-functional collaborationI work well with PMs, engineers, and marketers → A track record of design decisions that are tied to measurable outcomes Currently exploring Product Designer / UX Designer roles at product-led companies where design has a real seat at the table. Let's connect: nslpneha@gmail.com

Location

Chennai

AI stack

cursor

midjourney

notion

openai

Work experience

Associate - UX Designer at HCL GUVI, Apr 2025 - Present · 1 yr 2 mos, Chennai, • Tripled marketing revenue (₹3L → ₹10L) by leading a CRO-focused redesign of course landing pages, restructured hierarchy, CTAs, and trust signals using Hotjar heatmaps and funnel analytics. • Generated 7,000+ qualified leads through high-conversion landing pages built for email courses and eBooks across multiple product lines. • Redesigned the self-paced learning journey end-to-end improved funnel conversion from discovery to content completion by rearchitecting course navigation and recommendation logic. • Improved interactive code editor UX through 3 rounds of moderated usability testing identified critical friction points and restructured interaction flows to lift session engagement. • Built and maintained a scalable Figma component system, reducing design-to-dev handoff time and revision cycles across cross-functional sprints. • Mentored 2 design interns from brief to final delivery, maintaining output quality while freeing senior design capacity for strategic work.

Product Designer at HCL GUVI, Jul 2023 - Present · 2 yrs 11 mos, Redesigned end-to-end self-paced learning journey, improving discovery-to-completion funnel by restructuring course architecture, surfacing smarter recommendations, & reducing friction between content modules. Tripled marketing revenue from ₹3L - ₹10L by leading a CRO-focused redesign of course landing pages restructured visual hierarchy, CTAs, & trust signals based on heatmap and funnel data from GA4 & Microsoft Clarity. Generated 7,000+ qualified leads across email course & eBook campaigns by designing landing pages optimised for conversion at each stage of the funnel. Elevated code editor usability through 3 rounds of moderated usability testing, identified critical interaction gaps, rearchitected task flows, & reduced error-prone interactions, directly improving session engagement. Cut design-to-dev handoff time by establishing a scalable component system in Figma, reducing revision cycles across cross-functional sprints with engineering & product. Mentored 2 design interns from brief to delivery, raising output quality & freeing senior bandwidth for strategic work.

UX Designer at HCL GUVI, Oct 2023 - Mar 2025 · 1 yr 6 mos, Chennai

UI UX designer at Futurus™, Jan 2023 - Jun 2023 · 6 mos

Education

Bachelor of Technology, Information Technology, KLN College of Engineering