Neha Malhotra profile photo 1 on Tal

Neha Malhotra

Data Analyst | SQL • Excel • Power BI • Google Analytics 4 | Digital Marketing & E-commerce Domain | Open to Work

Greater Delhi Area

6+ years of work experience

Freelance | Self-Employed
Feb 20251 yr 5 mosPresent

career transition into Data Analytics while managing freelance e-commerce projects. Upskilling: SQL (Joins, Subqueries) • Advanced Excel • Power BI • Google Analytics 4 Freelance: Managed Amazon, Flipkart & Shopify operations — analyzed sales data and optimized product listings, contributing to 35% revenue growth. 📁 Currently building portfolio projects in Power BI & SQL.
Floraindia
Mar 202411 mosJan 2025

•Tracked organic traffic trends and user behavior using GA4 and Search Console; content gap analysis led to 20% increase in organic traffic. •Analyzed email campaign metrics (open rate, CTR, conversion) across 10K+ subscribers — targeted segmentation drove 45% revenue boost. •Monitored Google Ads and Facebook Ads performance data; optimized budget allocation based on ROAS and CPC insights
PharmaShots
Nov 20221 yr 5 mosMar 2024

•Performed SEO audits using Google Search Console data; identified technical issues and keyword gaps — drove 35% increase in CTR and impressions. •Analyzed campaign performance data across 3-4 client projects; used GA4 insights to refine content strategies and improve conversions. •Managed email KPIs (open rate, unsubscribe rate, revenue per email) to optimize newsletter performance and boost retention.
TeleOne
Sep 20211 yr 2 mosOct 2022

•Analyzed keyword performance and competitor data to drive SEO strategy — 25% increase in organic traffic for health e-commerce. •Tracked social media and Facebook Ads metrics; led team of 5 to refine content strategy based on engagement data — 15% sales boost.
Missing Design LLP
Aug 20201 yr 2 mosSep 2021

•Used GA and Search Console data to optimize WordPress websites; backlink and content strategies improved keyword rankings on Google and Bing.

Neha’s AI Stack

codex
codex
elevenlabs
elevenlabs
metaai
metaai
minimax
minimax

Education

Bachelor of English honours

Sol Delhi University

20223 yrs2025
cbse

Class XII

cbse

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Headline

Data Analyst | SQL • Excel • Power BI • Google Analytics 4 | Digital Marketing & E-commerce Domain | Open to Work

About

🎯 Data Analyst | Turning Marketing & E-commerce Data into Business Decisions I'm a data professional with 5+ years of experience in digital marketing and e-commerce, now fully focused on Data Analytics. My edge? I don't just analyze data — I understand the business behind it. Having worked across SEO, performance marketing, email campaigns, and e-commerce operations, I know exactly which metrics matter and why. Now I bring that domain knowledge together with data skills to help businesses make smarter, faster decisions. 📊 What I Work With: • SQL — Joins, Subqueries, Aggregations, Data Filtering • Advanced Excel — PivotTables, VLOOKUP, Power Query, Dashboards • Power BI — Interactive Dashboards, DAX Measures, Data Modeling • Google Analytics 4 — Traffic Analysis, Funnel Tracking, Audience Segmentation • Google Search Console — Keyword Performance, Crawl Analysis, CTR Optimization Open to Data Analyst roles in e-commerce, digital marketing, or retail domains. Let's connect: digitalneha00@gmail.com

Location

Greater Delhi Area

AI stack

codex

elevenlabs

metaai

minimax

Work experience

Upskilling & Freelance Projects at Freelance | Self-Employed, Feb 2025 - Present · 1 yr 5 mos, career transition into Data Analytics while managing freelance e-commerce projects. Upskilling: SQL (Joins, Subqueries) • Advanced Excel • Power BI • Google Analytics 4 Freelance: Managed Amazon, Flipkart & Shopify operations — analyzed sales data and optimized product listings, contributing to 35% revenue growth. 📁 Currently building portfolio projects in Power BI & SQL.

Search Engine Optimization Specialist at Floraindia, Mar 2024 - Jan 2025 · 11 mos, •Tracked organic traffic trends and user behavior using GA4 and Search Console; content gap analysis led to 20% increase in organic traffic. •Analyzed email campaign metrics (open rate, CTR, conversion) across 10K+ subscribers — targeted segmentation drove 45% revenue boost. •Monitored Google Ads and Facebook Ads performance data; optimized budget allocation based on ROAS and CPC insights

Digital Marketing Specialist at PharmaShots, Nov 2022 - Mar 2024 · 1 yr 5 mos, •Performed SEO audits using Google Search Console data; identified technical issues and keyword gaps — drove 35% increase in CTR and impressions. •Analyzed campaign performance data across 3-4 client projects; used GA4 insights to refine content strategies and improve conversions. •Managed email KPIs (open rate, unsubscribe rate, revenue per email) to optimize newsletter performance and boost retention.

Digital Marketing Manager at TeleOne, Sep 2021 - Oct 2022 · 1 yr 2 mos, •Analyzed keyword performance and competitor data to drive SEO strategy — 25% increase in organic traffic for health e-commerce. •Tracked social media and Facebook Ads metrics; led team of 5 to refine content strategy based on engagement data — 15% sales boost.

Search Engine Optimization Executive at Missing Design LLP, Aug 2020 - Sep 2021 · 1 yr 2 mos, •Used GA and Search Console data to optimize WordPress websites; backlink and content strategies improved keyword rankings on Google and Bing.

Education

Bachelor of English honours, Sol Delhi University

Class XII, cbse