Headline

Designer@BharatPe | Design Engineering | Brand & Marketing Design | UI/UX Designer | AI-Powered Design

About

I'm a Design Engineer & Visual Designer with 7+ years of experience creating user-centric digital experiences, impactful brand campaigns, and scalable design systems. I combine strategic thinking, creativity, and AI-powered workflows to deliver solutions that enhance user experience and drive measurable business outcomes. Throughout my career, I've led end-to-end design across FinTech, E-commerce, Retail, and Consumer Brands, working on product design, marketing campaigns, brand identity, packaging, and digital experiences. I thrive in fast-paced environments, collaborating with cross-functional teams to solve complex problems through thoughtful design. My expertise includes Design Leadership Product Design, UI/UX Design, Visual Design, Branding, Design Systems, Marketing Design, Creative Strategy, AI-assisted Design, User Research, Interaction Design, Event Branding and Design Thinking. At BharatPe, I led high-impact campaigns, built scalable creative systems, and streamlined design workflows using AI tools—reducing turnaround time while maintaining exceptional quality and brand consistency. Beyond work, I'm passionate about exploring emerging design trends, experimenting with AI tools, travelling, and continuously learning new technologies that shape the future of design. I'm always excited to connect with professionals, collaborate on meaningful products, and create experiences that make a lasting impact.

Location

Greater Delhi Area

AI stack

claude code

claude

codex

cursor

midjourney

openai

Work experience

Assistant Design Manager at BharatPe, Dec 2021 - Present · 4 yrs 10 mos, Delhi, India, • Built and maintained brand systems, visual identities, and design guidelines to ensure a consistent brand experience. • Integrated AI tools such as ChatGPT, Midjourney, Runway, and Figma AI into the creative process, reducing design turnaround time by 40%. • Designed growth and brand creatives that achieved 60%+ CTR through engaging visual storytelling. • Improved team efficiency by contributing to scalable design systems and streamlined workflows. • Used data and user insights to create more effective campaigns and creative solutions.

Senior Creative Designer at SHEROES, Jul 2020 - Feb 2022 · 1 yr 8 mos, South Delhi, Delhi, India

Visual Designer at SHEROES, Jan 2019 - Jul 2020 · 1 yr 7 mos, South Delhi, Delhi, India, Design compelling promotional graphics via best design practices and trends in the industry. Ensuring company standards are met by developing better through interactions with other departments Create quality and engaging designs that show strong attention to detail within the project timeframes. Currently leading client based camping, branding camping along with event camping. e.g. Tinder, Kotak, Aditya Birla Capital et al. Responsible for the design of all digital communication including, social media, infographics and motion graphics, GIFs. Collaborate with the marketing team and key project personnel in the development of technical graphics and collateral pieces, ensuring that information is communicated clearly accurately. Creating a design theme and branding collateral. Communicate design ideas and prototypes to stakeholders Collaborate with peers and global stakeholders to ensure high-quality, cohesive creative deliverables that are well-documented and ready for execution

Graphic Designer at FabHotels, Jun 2018 - Dec 2018 · 7 mos, Udyog Vihar Phase 5 Gurgaon, Worked across multiple teams (marketing, email, and business). Provided design support on web banners and homepage heroes. Closely collaborated with the Marketing team on paid social advertisement campaigns. Worked with the business team and rebranded their graphics. Brainstorm strategies to optimize the visual impact of design on consumers. Designing and creating marking material on a range of projects. Designed printed along with digital collaterals for the company and their brands. Developed templates and style guides for the promotion module to expedite process and maximize development resources. Follow creative work from concept to pre-press and post-production while maintaining original design intent, messaging, and quality standards throughout the process. Maintain awareness of current industry and technology standards, social media, competitive landscape and market trends

Education

Master’s Degree, Master of Commerce, Indira Gandhi National Open University

Bachelor of Commerce - BCom, Marketing/Marketing Management, General, Daulat Ram College