Headline

Helping brands build creator-led campaigns that drive business impact

About

I work at the intersection of brands, creators, and audiences — helping ideas turn into meaningful influence. As an Influencer Marketing professional, I focus on identifying the right creators, shaping clear briefs, managing negotiations, and ensuring campaigns run smoothly from start to finish. I enjoy building long-term creator relationships and aligning content with brand goals while keeping timelines, deliverables, and quality on track. My experience spans influencer marketing, social media, and digital strategy, where I’ve worked closely with creators, internal teams, and clients. From sourcing and onboarding influencers to content review, reporting, and campaign coordination, I like being involved in every stage of execution. I’ve completed a Professional Certification in Digital Marketing and Strategy from IIDE – The Digital School, which strengthened my understanding of performance-driven campaigns, content strategy, and digital execution. I’m naturally curious, calm under pressure, and thrive in fast-paced environments where strategy meets execution. Skills: Influencer Marketing | Creator Partnerships | Campaign Strategy | Client Servicing | Social Media Marketing | Content Analysis | Digital Marketing

Location

New Delhi

AI stack

cursor

github copilot

notion

openai

Work experience

Influencer Marketing Executive at Social Bird, Jul 2025 - Apr 2026 · 10 mos, Delhi, India, 1. Execute end-to-end influencer marketing campaigns, from creator sourcing to final deliverables. 2. Identify and onboard influencers across nano to mega tiers aligned with brand objectives. 3. Onboard and manage exclusive macro creators for the agency, supporting long-term partnerships. 4. Manage creator communication, negotiations, briefs, and timelines to ensure smooth execution. 5. Review influencer content for quality and brand alignment, and track performance to optimize campaigns.

Influencer Marketing Intern at MARTECKO, Nov 2024 - Mar 2025 · 5 mos, Remote, As an Influencer Marketing Executive at Martecko, I’ve been immersed in exciting projects and hands-on learning! Here’s what my role involves: 1. Identifying and connecting with creators across Instagram. 2. Coordinating timelines, approvals, and communications to keep campaigns on track. Content Analysis: Reviewing influencer content and tracking metrics to evaluate campaign success. 3. Developing meaningful partnerships with influencers for long-term collaboration. 4. Staying ahead by exploring industry trends and competitive strategies. 5. Working with internal teams to craft impactful marketing campaigns. 6. Analyzing and reporting campaign results with actionable insights.

Social Media Marketing Intern at Webisdom Management Services Pvt. Ltd., Apr 2024 - Oct 2024 · 7 mos, Remote, Currently, I'm actively involved in crafting and executing strategies to enhance our digital presence. This includes developing and executing digital strategies, collaborating across teams, integrating technology, leveraging data-driven insights, leading change management, managing risks, content creation, and social media management.

Human Resource trainee at Lemon Tree Hotels, Nov 2022 - Feb 2023 · 4 mos, Hyderabad, Telangana, India

Internship Trainee at Lemon Tree Hotels, Mar 2022 - May 2022 · 3 mos, Kolkata, West Bengal, India

Education

Professional Certification in Digital Marketing and Strategy, IIDE - The Digital School

BHM, Hotel, Motel, and Restaurant Management, Amity University Kolkata