---
title: "Neha Agrahari - Flipkart - Head, Product (Participation-first Content Platform), 2025-present in Bengaluru | Tal"
description: "Meet Neha Agrahari, Senior Director @ Flipkart | 18+yrs | Leading new consumer business & product models | Commerce, content & growth based in Bengaluru. AI stack includes antigravity and cursor."
image: "https://tal.club/meet/neha-agrahari/share-image"
---

# Neha Agrahari on Tal

## Headline

Senior Director @ Flipkart \| 18\+yrs \| Leading new consumer business & product models \| Commerce, content & growth

## About

I’ve always been drawn to moments where industries are about to pivot\- when consumer behavior moves faster than existing business models\. I identify these shifts early, then build and scale the businesses around them\. I have built new consumer businesses inside one of India's largest internet companies rather than optimizing existing funnels; Across roles: \- Built a GenZ\-focused structured binge platform, defining a new consumption model beyond endless scroll \- Turned Video Commerce into a transaction\-led business, redesigning shopping journeys to improve conversion and customer trust \- Expanded Flipkart into long\-tail platform categories, re\-architecting demand, discovery, and supply systems at scale I’ve led end\-to\-end business charters, with product, operations, content, marketing, and data operating as a single execution unit driving growth, retention and monetisation

## Location

Bengaluru

## AI stack

antigravity

cursor

## Work experience

Flipkart \- Head, Product \(Participation\-first Content Platform\), 2025\-present at Flipkart, Dec 2025 \- Jul 2026 · 8 mos, Bengaluru, Karnataka, India, Leading product for a new content\-and\-commerce venture aimed at younger consumers\. \- 0 to 1 Execution: Taking a new product concept from idea to private beta in under 90 days\. \- Product Design: Building a participation\-driven platform that changes how users interact with content, moving beyond passive scrolling\. \- Scalable Operations: Using GenAI to build a low\-cost, high\-volume content infrastructure from the ground up\. \- Leadership: Managing a cross\-functional team and aligning stakeholders to move from strategy to working product at startup speed\.

Senior Director & Business Head, Video Commerce at Flipkart, Sep 2023 \- Nov 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Owned the end\-to\-end P&L and growth strategy for the Video Commerce business unit\. \- Operational Moat: Built the content and logistics framework to scale video across 1,100\+ categories, including \~20k sq\. ft\. of studio space\. \- Trust\-Led Experience: Designed new shopping journeys focused on product transparency and demonstration, transitioning the platform from search to discovery\-led shopping\. \- Metric Pivot: Shifted business focus from viewership reach to bottom\-line metrics like conversion, retention, and return rates\. \- Cost Efficiency: Reduced production costs by 83% by integrating GenAI and restructuring the operating model\. Impact: 10x growth in daily user adoption 2x improvement in direct conversion rates 20% reduction in product returns \(by net GMV\) \~70% M1 retention 50% saving against annual operating budget

Senior Director Fashion experience & Video at Flipkart, May 2022 \- Sep 2023 · 1 yr 5 mos, India, Site merchandising, working closely for strategic architecture of fashion discovery & experience \- launched explicit & implicit personalization for fashion cohorts\. \- Began Video led pilots for fashion business

Assistant Manager Training at AEGIS GLOBAL LIMITED, Jun 2011 \- Nov 2012 · 1 yr 6 mos, Head Training function of key accounts\. Managed a 26 member team & 5 key accounts

Circle Manager at GE Capital, May 2009 \- Jun 2011 · 2 yrs 2 mos, e2e management of the emerging channels of sales & establish training function, its role, responsibilities & budgeting for DST & retail sector including Sr\. management team of State Bank of India and SBM

## Education

MBA, HR and Finance \(Dual\), sharda university

SSC; 12TH, ST\. JOHNS HIGHER SECONDARY SCHOOL \(TAMIL NADU BOARD\)

[View the original profile](https://tal.club/meet/neha-agrahari)

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