Headline

Senior Director @ Flipkart | 18+yrs | Leading new consumer business & product models | Commerce, content & growth

About

I’ve always been drawn to moments where industries are about to pivot- when consumer behavior moves faster than existing business models. I identify these shifts early, then build and scale the businesses around them. I have built new consumer businesses inside one of India's largest internet companies rather than optimizing existing funnels; Across roles: - Built a GenZ-focused structured binge platform, defining a new consumption model beyond endless scroll - Turned Video Commerce into a transaction-led business, redesigning shopping journeys to improve conversion and customer trust - Expanded Flipkart into long-tail platform categories, re-architecting demand, discovery, and supply systems at scale I’ve led end-to-end business charters, with product, operations, content, marketing, and data operating as a single execution unit driving growth, retention and monetisation

Location

Bengaluru

AI stack

antigravity

cursor

Work experience

Flipkart - Head, Product (Participation-first Content Platform), 2025-present at Flipkart, Dec 2025 - Jul 2026 · 8 mos, Bengaluru, Karnataka, India, Leading product for a new content-and-commerce venture aimed at younger consumers. - 0 to 1 Execution: Taking a new product concept from idea to private beta in under 90 days. - Product Design: Building a participation-driven platform that changes how users interact with content, moving beyond passive scrolling. - Scalable Operations: Using GenAI to build a low-cost, high-volume content infrastructure from the ground up. - Leadership: Managing a cross-functional team and aligning stakeholders to move from strategy to working product at startup speed.

Senior Director & Business Head, Video Commerce at Flipkart, Sep 2023 - Nov 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Owned the end-to-end P&L and growth strategy for the Video Commerce business unit. - Operational Moat: Built the content and logistics framework to scale video across 1,100+ categories, including ~20k sq. ft. of studio space. - Trust-Led Experience: Designed new shopping journeys focused on product transparency and demonstration, transitioning the platform from search to discovery-led shopping. - Metric Pivot: Shifted business focus from viewership reach to bottom-line metrics like conversion, retention, and return rates. - Cost Efficiency: Reduced production costs by 83% by integrating GenAI and restructuring the operating model. Impact: 10x growth in daily user adoption 2x improvement in direct conversion rates 20% reduction in product returns (by net GMV) ~70% M1 retention 50% saving against annual operating budget

Senior Director Fashion experience & Video at Flipkart, May 2022 - Sep 2023 · 1 yr 5 mos, India, Site merchandising, working closely for strategic architecture of fashion discovery & experience - launched explicit & implicit personalization for fashion cohorts. - Began Video led pilots for fashion business

Assistant Manager Training at AEGIS GLOBAL LIMITED, Jun 2011 - Nov 2012 · 1 yr 6 mos, Head Training function of key accounts. Managed a 26 member team & 5 key accounts

Circle Manager at GE Capital, May 2009 - Jun 2011 · 2 yrs 2 mos, e2e management of the emerging channels of sales & establish training function, its role, responsibilities & budgeting for DST & retail sector including Sr. management team of State Bank of India and SBM

Education

MBA, HR and Finance (Dual), sharda university

SSC; 12TH, ST. JOHNS HIGHER SECONDARY SCHOOL (TAMIL NADU BOARD)