---
title: "Neetu Barmecha - Lead - Category planning in Bengaluru | Tal"
description: "Meet Neetu Barmecha, Business and Product Leader | Author - Thinking in Categories | Ex- The Walt Disney Company, RB, Reliance Retail | IIMA, MBA based in Bengaluru. AI stack includes aistudio, claude, and codex."
image: "https://tal.club/meet/neetu-barmecha/share-image"
---

# Neetu Barmecha on Tal

## Headline

Business and Product Leader \| Author \- Thinking in Categories \| Ex\- The Walt Disney Company, RB, Reliance Retail \| IIMA, MBA

## About

I am an intrapreneur who thrives on solving hard business problems, building from the scratch, and turning ideas into scalable businesses\. I was fortunate to work with 2 Blue\-chip companies like Reckitt Benckiser, The Walt Disney Company in the beginning of my career\. Learnt about brand building through purpose\-driven marketing and story\-telling\. I think stories that we tell matters\. I was selected from 500\+ applications to be a part of Disney's Foresight team, a global team that was working on building future\-ready Disney\. I got a chance to work with and learn from some of the best leaders I know in the Industry\. Learnt about the art of strategic thinking, anticipate, and interpret signals, read trends and patterns\. Shaped my ability to think long\-term and evolve\. My curiosity for business and persistence got me an admission into HEC Paris \(a top 10 global business school\) and IIM Ahmedabad\. Eventually, I chose to pursue my MBA at IIMA\. Since then, I’ve navigated the worlds of consumer, e\-commerce, and tech, leading high\-impact teams, scaling businesses, and delivering growth\. I am currently bullish on AI and I believe that it is going to transform every aspect of the business So I am preparing myself so that I can maximize my contribution to the org\. I work with\. Apart from work, I have been running a newsletter \- https://thinkingcategory\.substack\.com/ where I write about my experience in ecommerce, category management and marketing\. I love sports, I run to think and trek to feel alive \(Did couple of long treks in Himalaya, Kashmir \- Kedarkantha, Dayara Bugyal, Tarsar Marsar and dozens of one\-day trek in Sahyadri, Meghalaya\)\. Swimming makes me calmer\. Started learning surfing but ended up at a surgery table\. Back to Normal active life :\) What excites me? The intersection of Business, and creativity —how people buy, interact, and experience the world\.

## Location

Bengaluru

## AI stack

aistudio

claude

codex

deepseek

lovable

ChatGPT

## Work experience

Lead \- Category planning at Amazon, Nov 2023 \- Present · 3 yrs 1 mo, Greater Bengaluru Area, Drove ₹600 Cr\+ \($72M\) in monthly GMV for Amazon P3P seller

Sr\. Category Manager at Reliance Retail, Oct 2021 \- Sep 2023 · 2 yrs, Mumbai, Maharashtra, India, Led wearable tech and audio category business\. Delivered 100 Cr\+ \($12m\) in GMV \(Gross merchandise value\) within the first year of launch\. \(0 \-\->1, 1\-\->10\)

Senior Marketing Manager at Servify, Aug 2020 \- Oct 2021 · 1 yr 3 mos, Mumbai, Maharashtra, India, \- Led the product development of Servifycare – A subscription product, contributing \~10% to Servify’s total revenue\. \- Responsible for brand and marketing strategy

Ecommerce planning at The Walt Disney Company, Apr 2015 \- Mar 2018 · 3 yrs, Mumbai

Founder at mytobby\.com, Aug 2014 \- Apr 2015 · 9 mos, Mumbai, Maharashtra, India, Launched an online discovery platform for art and home décor products to bridge the gap between independent artists and consumers looking for unique, handcrafted home décor products\.

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, Indian Institute of Management Ahmedabad

MBA, ESCP

[View the original profile](https://tal.club/meet/neetu-barmecha)

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