About
I am an intrapreneur who thrives on solving hard business problems, building from the scratch, and turning ideas into scalable businesses. I was fortunate to work with 2 Blue-chip companies like Reckitt Benckiser, The Walt Disney Company in the beginning of my career. Learnt about brand building through purpose-driven marketing and story-telling. I think stories that we tell matters. I was selected from 500+ applications to be a part of Disney's Foresight team, a global team that was working on building future-ready Disney. I got a chance to work with and learn from some of the best leaders I know in the Industry. Learnt about the art of strategic thinking, anticipate, and interpret signals, read trends and patterns. Shaped my ability to think long-term and evolve. My curiosity for business and persistence got me an admission into HEC Paris (a top 10 global business school) and IIM Ahmedabad. Eventually, I chose to pursue my MBA at IIMA. Since then, I’ve navigated the worlds of consumer, e-commerce, and tech, leading high-impact teams, scaling businesses, and delivering growth. I am currently bullish on AI and I believe that it is going to transform every aspect of the business So I am preparing myself so that I can maximize my contribution to the org. I work with. Apart from work, I have been running a newsletter - https://thinkingcategory.substack.com/ where I write about my experience in ecommerce, category management and marketing. I love sports, I run to think and trek to feel alive (Did couple of long treks in Himalaya, Kashmir - Kedarkantha, Dayara Bugyal, Tarsar Marsar and dozens of one-day trek in Sahyadri, Meghalaya). Swimming makes me calmer. Started learning surfing but ended up at a surgery table. Back to Normal active life :) What excites me? The intersection of Business, and creativity —how people buy, interact, and experience the world.
Work experience
Lead - Category planning at Amazon, Nov 2023 - Present · 3 yrs 1 mo, Greater Bengaluru Area, Drove ₹600 Cr+ ($72M) in monthly GMV for Amazon P3P seller
Sr. Category Manager at Reliance Retail, Oct 2021 - Sep 2023 · 2 yrs, Mumbai, Maharashtra, India, Led wearable tech and audio category business. Delivered 100 Cr+ ($12m) in GMV (Gross merchandise value) within the first year of launch. (0 -->1, 1-->10)
Senior Marketing Manager at Servify, Aug 2020 - Oct 2021 · 1 yr 3 mos, Mumbai, Maharashtra, India, - Led the product development of Servifycare – A subscription product, contributing ~10% to Servify’s total revenue. - Responsible for brand and marketing strategy
Ecommerce planning at The Walt Disney Company, Apr 2015 - Mar 2018 · 3 yrs, Mumbai
Founder at mytobby.com, Aug 2014 - Apr 2015 · 9 mos, Mumbai, Maharashtra, India, Launched an online discovery platform for art and home décor products to bridge the gap between independent artists and consumers looking for unique, handcrafted home décor products.
